Sales Manager; HORECA

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The client is a subsidiary of a TSE‑listed company based in Japan, which oversees group companies in the food business.

They are a leading regional importer, exporter, wholesaler, and supplier of premium Japanese food. With over 2,000 products and expertise in air‑flown seafood and fresh produce, they serve hotels, sushi chains, resorts, fine‑dining restaurants, and importers across the region.

• Create sales plans based on specific buyer segments.
• Monitor sales channels, analyse competitors and market demand.
• Identify sales performance issues and recommend improvements.
• Build network and leads.
• Develop plans to acquire new buyers.
• Improve customer acquisition and retention strategies.
• Understand buyers' needs and present sales proposals.
• Address customer issues and needs.
• Follow up with key buyers to close deals and ensure payment.
• Use buyer feedback and market trends for product improvements.
• Enhance buyer retention and loyalty through data analysis.
• Address issues with appropriate responses.
• Manage the department's budget.
• Train and evaluate team members.
• Oversee recruitment and retention efforts.
• Review work processes for improvement.
• Perform other ad‑hoc duties as assigned by Superior.

• Minimum Polytechnic Diploma / Bachelor's Degree or equivalent.
• Minimum 8 years working experience in FMCG industry.
• Proficient in creating and implementing various sales methodologies to drive performance.
• Proficient in monitoring sales channels and analysing competitors and market demand.
• Skilled in analysing sales performance metrics and customer feedback to identify trends and improvements.
• Familiar with CRM systems for managing customer relationships and tracking sales.
• Experienced in creating targeted sales plans for specific customer segments.
• Ability to manage and allocate departmental budgets effectively.
• Competence in preparing sales reports and proposals.
• Skilled in assessing team needs, training and evaluating performance.

This role is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltd's PDPA and e2i's PDPA.

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