Digital Marketing Manager

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Marketing

Pay Details: $96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

• Within own portfolio and/or area of expertise, act as a champion for all things digital marketing
• Lead and manage the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/ or change management/ communication
• Act as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/ market forces/ and competitive landscape
• Work closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experience
• Identify gaps, pain points, business needs/ priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/ procedures
• Ideate and build metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/ stakeholders
• May also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/ marketing ecosystem technologies

• Adhere to enterprise frameworks or methodologies that relate to activities for our business area
• Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities
• Consistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalate issues where appropriate
• Ensure business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
• Participate in cross-functional / enterprise / initiatives as a subject matter expert helping to identify risk / provide guidance for complex situations
• Conduct internal and external research projects; support the development/ delivery of presentations / communications to management or broader audience
• Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/ policies/ practices
• Monitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements where opportunities exists
• Lead / facilitate and/or implement actions / remediation plans to address performance / risk /governance issues
• Actively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirements
• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite

• Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest
• Provide thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit
• Keep current on emerging trends/ developments and grow knowledge of the business, related tools and techniques
• Participate in personal performance management and development activities, including cross training within own team
• Keep others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities
• Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Lead, motivate and develop relationships with internal and external business partners / stakeholders to develop productive working relationships.
• Contribute to a fair, positive and equitable environment that supports a diverse workforce
• Act as a brand ambassador for your business area/function and the bank, both…