Group Sales Manager
Listed on 2026-03-11
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Business
Business Administration, Travel Industry
Summary
Your journey begins now!
At Miraval Berkshires it is our ongoing purpose to bring imagination, authenticity and meaning to wellness. Each day we work to bring out the best in all we do for our guests and colleagues (you) to take comfort in.
Candidates interested in joining us on this journey need to believe in the power of the individual and understand that regardless of the job, every position has meaning and is important to Miraval's purpose.
We are currently seeking a Group Sales Manager at Miraval Berkshires. This position is responsible for driving profitable group business within the SMERF and Association segments, with a focused mandate to develop and grow the Group Leisure Travel Agency segment. This role is revenue‑accountable and forward‑looking, expanding market share within the Leisure Travel Agency segment by at least 50%, and positioning Miraval as the premier wellbeing retreat destination for intentional group travel.
Success requires strong partnership with the Director of Business Development and the Miraval Marketing team to execute targeted outreach, strengthen agency relationships, and align segment strategy with property priorities.
Reporting to the Director of Group Sales & Events, this is a full‑time salaried role within the commercial team.
Primary Objectives- Maintain balanced seasonal booking pace aligned with property priorities
- Grow SMERF and Association segments with high‑intent, mission‑aligned groups
- Expand the Group Leisure Travel Agency segment by 50%+ market share
- Protect rate integrity while maximizing guestroom revenue
- Revenue Strategy & Prospecting
- Leisure Travel Agency Segment Development
- Sales Process & Systems
- Brand & Client Experience
- Cross‑Functional Collaboration
- Consistent quota achievement with disciplined rate strategy
- 50%+ growth in Group Leisure Travel Agency market share
- Improved seasonal booking pace aligned with property needs
- Growth in repeat and referral business
- Active contribution to commercial strategy and revenue performance
Miraval is a place where high expectations aren't just met— they're exceeded. It's a place of outstanding rewards, where talent opens doors to exciting challenges in the wellness industry. It's a place where career opportunities are as unlimited as your imagination. Discover your place to shine in our warm, respectful, and inclusive culture.
We thank you for your interest. Be well.
Miraval Berkshires offers:- World class resort
- Awarded Fortune's 100 best companies to work for
- Unlimited use of our fitness center, yoga classes, and lectures
- Tuition or wellbeing reimbursement
- Free golf
- Employee discounts on all spa services and programming
Discounted rates at Hyatt Hotels - Positions with flexible schedules
- Minimum 3+ years of experience in 4-5 star hotel group sales
- Experience with in luxury, boutique, or experiential hospitality preferred
- Demonstrates a growth mindset and willingness to test, learn, and refine strategy.
- Strong emotional intelligence and consultative selling skills
- Comfortable operating in a performance‑driven sales environment
- Excellent written and verbal communication skills
- Highly organized and systems‑oriented
- Able to balance brand integrity with revenue accountability
- Authentically aligned with the Miraval wellbeing ethos
- Hyatt is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
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