Head of Engineering; m​/f​/d MarTech

Overview

Join us to make education accessible for all! Strengthen our Mar Tech /
Website team in full-time (40 hrs./week) as Head of Engineering (m/f/d) within Germany remotely or at one of our office locations. In this role, you will lead the engineering vision for IU’s Website Platform and Services - a critical growth engine within the Marketing department. You will shape how we build fast, scalable, and high-converting digital experiences across multiple IU websites, enabling millions of prospective students to discover, evaluate, and choose the right educational path.

• Lead two empowered, cross-functional product teams (Frontend, Backend, Platform) responsible for IU’s Website Platform used across four major IU websites.
• Co-create with Tech Leads and Staff+ Engineers the technical vision and architecture of a headless web platform built on Storyblok (CMS), Laravel services, and Vue.js frontends
  , ensuring scalability, security, maintainability, and sustainable evolution.
• Drive speed, performance, SEO, and GEO optimization as core business levers for traffic growth and conversion.
• Partner closely with Product Owners, UX, Marketing, and Growth stakeholders to translate business goals into measurable product and engineering outcomes
  , enabling empowered teams to make strong product decisions.
• Collaborate with Salesforce and data platform teams to ensure reliable, high-quality data flows across systems and customer touchpoints.
• Embed personalization and AI-powered features across the customer journey to improve relevance, decision support, and conversion.
• Champion
  excellent developer experience, modern delivery practices, and high engineering standards (CI/CD, code quality, observability, performance monitoring).

• 5+ years of experience in engineering leadership, ideally within digital agencies, Mar Tech, e-commerce, or high-traffic web platforms
  .
• Strong affinity for marketing-driven products
  , conversion optimization, UX, and growth-oriented engineering.
• Deep technical background in modern web architectures, headless CMS setups, frontend frameworks, APIs, and cloud-native environments
  .
• Proven experience building and scaling high-performance websites with strong focus on page speed, SEO, accessibility, and reliability
  .
• Experience working with complex system landscapes and external dependencies (e.g., CRM platforms like Salesforce).
• Strong product mindset
  : comfortable working in empowered product teams and collaborating closely with Product Owners, Design, and Marketing.
• Hands-on exposure to personalization, experimentation, data-driven optimization, and AI-powered customer experiences is a strong plus.
• Ability to balance strategic technical vision with pragmatic delivery and operational excellence.
• Excellent communication skills in English;
  German is a plus.

• Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
• Work wherever you want...: Digitalization is part of our DNA. Decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our Work Flex Benefit makes it possible.
• ... and flexible in terms of time: It s your job;
  We trust you and give you the greatest possible freedom to organize yourself.
• Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will finance you a complete technology course of your choice.
• Make your journey sustainable: We subsidize your Deutschland Ticket, so you only pay €13.45 per month. Do you prefer to travel by bike? Then a Job Rad might be something for you. This way, you can be mobile both professionally and privately, while also doing something good for the environment.
• 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year s Eve.

IU International University of Applied Science (IU) is Germany s largest university of applied…