Senior Marketing Manager

This range is provided by Smyth & Co. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Direct message the job poster from Smyth & Co

Location: Central London

A rare opportunity has arisen for a Senior Marketing Manager to lead the launch and long‑term growth of one of London’s most anticipated new restaurant openings. Smyth & Co are honoured to be representing a confidential client within the luxury hospitality sector; this role is ideal for a marketing professional with proven experience delivering high‑profile restaurant openings and building enduring, premium brands.

The Role

You’ll own the full marketing strategy and execution — from pre‑opening campaigns and brand development through to launch, engagement, and long‑term customer growth. Working closely with the culinary and operations teams, you’ll bring a distinctive vision to life and establish a restaurant brand that truly resonates with London audiences.

Over time, the remit will expand to include an additional concept within the group, offering genuine progression and creative ownership.

Key Responsibilities

• Develop and deliver a comprehensive marketing and communications strategy for launch and ongoing brand growth.
• Translate business goals into creative, impactful campaigns in close collaboration with the chef, GMs, and creative partners.
• Serve as brand guardian
  , ensuring every touchpoint reflects the concept’s quality and identity.
• Lead on campaigns, events, and partnerships that drive awareness, excitement, and bookings.
• Create and oversee engaging storytelling and copy across all digital and offline channels.
• Manage social media, website, and email marketing strategies to build a loyal, engaged community.
• Oversee PR, influencer partnerships, and local marketing initiatives to amplify reach.
• Commission and manage creative assets — photography, video, and design collateral.
• Track campaign performance, analyse data, and optimise activity for maximum return.
• Manage budgets, timelines, and cross‑department collaboration with precision.

Experience & Skills

• Proven experience leading the marketing of high‑profile restaurant launches
  .
• Deep understanding of London’s dining scene and ability to position brands for success within it.
• A blend of strategic thinking and hands‑on execution across digital and traditional channels.
• Creative flair, commercial awareness, and the ability to tell a brand story that stands out.
• Excellent communication, stakeholder management, and project delivery skills.

What’s on Offer

• Opportunity to lead one of London’s most exciting new restaurant launches.
• Real autonomy and creative ownership within a supportive, high‑performing group.
• Long‑term career development, including scope to oversee additional concepts.
• Competitive salary and benefits package.

To Apply:

Please send your CV and a short cover note to quoting “Senior Marketing Manager – Confidential Opening” in the subject line.

• Mid‑Senior level

• Full‑time

• Marketing
• Hospitality and Marketing Services