Head Of Marketing

Position: Head Of Marketing (Permanent)
Location: Glenfield

Head of Marketing
Working Pattern:
Monday–Friday, with flexibility occasionally required to support key launches, agency collaboration and business priorities.

Location:

Leicester-based office, LE3 8JR
, with hybrid working (typically 3 days on site per week)
The role
The Head of Marketing will lead and shape how Jason’s Sourdough shows up in the world, building on a period of strong growth as the business enters its next phase of development.
This role is about protecting and growing the brand – making sure more households discover, understand and choose Jason’s, while staying true to what makes the brand special. It will set clear direction across brand, product and communications, bringing focus, consistency and impact to everything we do.
Leading a team covering Product Brand Management, Communications, and Customer Service, the Head of Marketing will ensure our products, packaging, storytelling and activation work together seamlessly – from in-store and online to PR, social and wider brand campaigns.
Working in close partnership with Sales, Category, NPD and Operations, and alongside trusted external agency partners, the role will drive strong activation of the existing range while helping shape and launch new products that are genuinely relevant to consumers and right for the brand.
This is a senior leadership role for someone who combines commercial thinking with brand instinct, brings clarity and organisation to complexity, and has the experience to lead an FMCG brand through its next stage of sustainable, long-term growth. There is a cross-functional ‘Heads Of’ team at Jason’s, and the Head of Marketing will be an instrumental part of this group.
The main responsibilities include:
Marketing Strategy & Leadership

* Own and lead the overall marketing strategy, aligned to business objectives and long-term brand vision.

* Play a key role in the evolution of the business from high-growth challenger to a more mature, scalable organisation.

* Act as a senior marketing voice within the wider commercial leadership team, influencing business decision-making.

* Build, lead, coach and develop a high-performing marketing team with clear accountability and collaboration.
Brand Strategy & Brand Management

* Define and protect the Jason’s Sourdough brand positioning, purpose and tone of voice across all touchpoints.

* Lead brand strategy development and execution to drive brand awareness, distinctiveness and penetration.

* Ensure brand consistency across product, packaging, communications, retail activation and CSR initiatives.
Product & NPD Leadership

* Lead Product Brand Management (with Product Brand Manager support), ensuring the current product mix is effectively activated in line with consumer needs and commercial priorities.

* Partner closely with NPD, Category and Sales to shape the innovation pipeline from insight to launch.

* Work closely with Category Manager on the consumer insight agenda, ensuring NPD and renovation decisions are insight-led and commercially sound.
Communications & Activation

* Lead Communication Brand Management (with Comms Brand Manager support) across PR, social, digital, retail activation, ATL, events, partnerships and CSR.

* Oversee media and channel strategy to ensure efficient and effective investment.

* Ensure excellence in retail activation, working closely with Sales and Category to win in-store and on e-comm channels.

* Lead crisis and reputation management activity in partnership with PR and senior stakeholders when required.
Agency & Stakeholder Management

* Own and manage relationships with external agencies including but not limited to creative, PR, social, media and brand strategy partners.

* Ensure agencies are clear on and aligned on objectives, budgets, timelines and performance expectations.

* Foster strong cross-functional collaboration internally, particularly with Sales, Category, NPD and Operations.
Planning, Budget & Performance

* Own the marketing budget, ensuring effective allocation and strong ROI.

* Lead annual planning, forecasting and long-range brand investment planning.

* Alongside Category Manager, define KPIs and measurement frameworks to track brand health, campaign…