Sales Development Representative

We’re looking for a highly motivated Sales Development Representative (SDR) to join our growing sales team. This is an entry-point role into professional sales, designed for individuals who are hungry to earn, eager to learn, and motivated by performance.

You do not need prior sales experience to succeed in this role. What matters most is attitude, work ethic, resilience, and a genuine desire to build a career in sales. This role provides structured training, daily coaching, and a clear progression path into an Account Executive (AE) position.

At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity or sexual orientation.

Core Responsibilities:

• Proactively engage new prospective customers via outbound calls, emails, and Linked In
• Qualify prospects and identify decision-makers
• Book high-quality discovery meetings for Account Executives
• Accurately capture customer information and update CRM records
• Follow defined sales processes and activity standards
• Work closely with Account Executives to support pipeline growth

Performance Expectations:

• Consistently achieve daily and weekly activity targets
• Maintain high standards of call quality and professionalism
• Demonstrate continuous improvement through coaching and feedback
• Contribute to a positive, high-performance sales culture

• Strong work ethic and a desire to outperform targets
• Coachable mindset – open to feedback and continuous learning
• Confidence in communicating with new people
• Resilience and persistence in a fast-paced environment
• Motivation to earn commission and progress quickly
• Any customer-facing, retail, hospitality, or service experience
• Exposure to sales, call centres, or target-driven environments
• Interest in business, negotiation, or commercial roles

• Market Leading Commission Scheme
• Excellent salary based on your experience
• 25 days annual leave (plus Bank Holidays)
• Holiday Purchase Scheme – Buy up to 5 additional days of leave per year
• Health and Wellbeing programme including GP consultations, Mental Health support and discounted gym memberships
• Ongoing training & guidance provided
• A great working environment with a real team spirit