Regional Sales Executive

Drinks Sales Executive (On-Trade) — Yorkshire (Field-based) — £38,000 per annum + Company Car + Bonus Scheme — Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across Yorkshire. You'll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You'll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

• Identify and win new business opportunities within the on‑trade sector across Yorkshire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

• Proven experience in on‑trade drinks sales
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

• Competitive salary of £38,000
• Generous bonus scheme
  
  Company car
• Pension scheme
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.