Sales Development Representative

Hi were Genio. We create beautifully simple learning tools that boost knowledge skills and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There are 100 of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100000s of students at over 800 universities & colleges worldwide.
• We're growing so we can achieve our mission to support 1 million students to become better learners by 2030.

The Sales Development Representative (SDR) role is a springboard for ambitious commercially‑minded individuals. As a critical member of our B2B sales team you’ll be the first point of contact for potential customers acting as a vital Genio ambassador.

You’ll leverage your positive attitude, communication skills and deep understanding of customer needs to identify leads, establish conversations, qualify and nurture them, ultimately helping to solve problems and accelerate our growth.

The Genio Sales team is made up of three areas that work seamlessly together: our Account Executive Team, our Account Management team and our Sales Development Representative team. Consisting of four Sales Development Representatives and one Senior Sales Development Representative (Liv, the line manager for this role!) together our team focuses on North American Higher Educational sales led by our Sales Manager.

Our team culture is characterised by a strong sense of support and trust where members are adaptable, knowledgeable and resilient. We prioritise helping each other and building genuine relationships with both colleagues and customers fostering an environment where everyone is willing to take accountability and go above and beyond. Humour, kindness and openness are integral to our interactions making our team dynamic and enjoyable.

• Prospecting: Finding high‑quality leads using cold calling, email outreach and social selling to connect with our ideal customers.
• Qualification: Understanding potential customers’ needs and challenges ensuring Genio would be a good support for their students. Conducting discovery calls asking questions that align with the MEDDPICC sales method and gathering information on market trends and news.
• Relationship Building: Building rapport with disability services professionals becoming a trusted advisor and generating excitement about Genio.
• Pipeline: Progressing qualified leads through the sales funnel, scheduling demos with Account Executives and ensuring a smooth handoff.
• Data: Leveraging data and analytics to track progress, measure success and continually refine your approach.
• Collaboration: Collaborating closely with the Sales Development Representatives, Account Executives and the Demand Marketing team to identify strategic targets for outreach and develop targeted prospecting sequences.

Week 1‑2: Getting to grips with Genio, the market and our systems and processes. Introductions to your immediate SDR team and the wider sales and marketing teams.

Week 2‑4: Making your first calls and emails to prospects, learning about the market and making that unforgettable first booking.

Month 1‑2: Increasing your knowledge and confidence within the market through call role‑plays, team call feedback sessions and sales training. Writing your own email sequences. Understanding the CRM and moving toward hitting targets.

Month 2‑3: Continuing to develop knowledge and skills, prospecting your own leads and running your own email campaigns to hit or surpass monthly targets.

• Exceptional communication skills, both oral and written, with excellent listening skills and a positive, energetic phone presence.
• Self‑motivated with a diligent work ethic and excellent organisational skills.
• Ability to work independently as well as part of a team in a fast‑paced environment.
• 1 year of sales or customer service experience.
• A passion for sales and a drive to succeed.

Bonus / Nice to have:

• Experience in SaaS/EdTech (or a similar B2B space).
• Familiarity with Hub Spot CRM.

Dependent on experience (OTE up to 33,000 with uncapped earning potential)

33 days…