Marketing Manager

An established and growing organisation within the construction sector is seeking an experienced Marketing Manager to lead its brand and digital marketing function. This Marketing Manager role offers the opportunity to drive strategic marketing initiatives in a commercially focused, project-led B2B environment.

The Marketing Manager will be responsible for developing and delivering integrated marketing campaigns that generate qualified leads and support pipeline growth across construction markets. The Marketing Manager will work closely with Sales to ensure strong marketing-to-sales alignment and measurable commercial impact.

The Role

Campaign Planning & Performance:

* Develop and deliver integrated product and brand marketing campaigns

* Drive awareness, engagement and qualified lead generation

* Plan, execute and track campaigns using Salesforce CRM

* Monitor dashboards to assess lead quality, conversion rates and pipeline impact

Salesforce CRM Ownership & Optimisation:

* Manage and optimise Salesforce as the central marketing platform

* Build workflows, automation and lead nurture programmes

* Ensure accurate lead capture, segmentation and attribution

* Maintain reporting dashboards and performance visibility

* Work closely with Sales to improve MQL to opportunity conversion

Digital Marketing & Lead Generation:

* Deliver digital marketing strategy across website, SEO, SEM and paid channels

* Manage email marketing including segmentation, automation and performance tracking

* Increase inbound traffic and qualified leads within construction markets

Content & Brand Visibility:

* Lead social media strategy, particularly Linked In

* Develop structured content plans targeting architects, contractors and sector stakeholders

* Monitor engagement metrics and optimise performance

Events & Market Engagement:

* Plan and execute exhibitions, trade shows and industry events

* Track event activity and ROI within Salesforce

About You

To succeed as Marketing Manager, you will be a commercially focused and strategically minded marketing professional with the confidence to take ownership of a broad marketing remit.

You will bring:

* Experience in a Marketing Manager or senior B2B marketing role

* Proven track record of delivering integrated marketing campaigns that drive measurable pipeline growth

* Strong hands-on experience managing and optimising Salesforce CRM (or comparable CRM platform)

* Solid digital marketing expertise across SEO, paid media, email marketing and website optimisation

* Experience operating within construction, manufacturing or technical B2B environments highly advantageous

* Ability to analyse performance data and translate insight into strategic improvements

* Experience managing exhibitions, trade events and sector engagement activity

* Confident stakeholder management skills, with the ability to influence Sales and senior leadership

* Strong project management capability with the ability to prioritise multiple initiatives

* High attention to detail and commitment to data accuracy

* Comfortable travelling occasionally to trade shows, industry events and customer sites

You will be results-oriented, commercially aware and motivated by driving tangible business impact. This Marketing Manager role requires someone who can operate strategically while remaining hands-on in delivery.

This vacancy is being advertised by POST– Recruitment Ltd, an Employment Agency. Visit our website for more details