Brand Manager

Location: Leeds (Hybrid – 2 days per week in the office)

Our client, a well-established and highly respected consumer brand, is seeking an experienced Brand Manager to join their marketing team based in Leeds. This opportunity would suit either a Junior Brand Manager ready to take the next step in their career or an existing Brand Manager seeking to join a successful FMCG business operating within a fast-paced, commercially driven environment.

The Role:

Reporting into the Senior Marketing leadership team, the Brand Manager will be responsible for developing and delivering integrated brand plans to drive growth, brand equity and commercial performance. This is a broad and high-profile role requiring strong cross-functional collaboration and effective management of external agency partners.

• Develop and execute annual brand plans aligned to commercial objectives
• Lead fully integrated ATL and BTL campaigns from briefing through to delivery and evaluation
• Manage relationships with creative, media and activation agencies
• Analyse market data, consumer insight and campaign performance to inform future activity
• Support NPD launches and in-store activation initiatives
• Work closely with sales, category and insight teams to ensure alignment
• Manage budgets effectively and deliver measurable ROI

• Experience operating at Junior Brand Manager or Brand Manager level
• Demonstrable experience delivering both ATL and BTL campaigns
• Strong track record of managing external marketing agencies
• Commercially aware with strong analytical capability
• Excellent stakeholder management and communication skills
• Able to thrive in a fast-paced, dynamic environment
• Performance-related bonus
• Hybrid working (2 days per week in the Leeds office)
• Supportive and collaborative working environment