Communications and Marketing Officers

Overview

The Senior Communications and Marketing Officer role is to maximise the visibility, footfall, and financial sustainability of our visitor attractions and cafes, namely Tropical World, The Arium, Golden Acre, Lotherton and Temple Newsam. This post will lead on audience engagement, brand development, and income generation through targeted marketing and communications, ensuring our attractions remain competitive, accessible, and financially resilient. This role will also support Leeds City Council's climate agenda by enabling strategic communications around environmental education, biodiversity, and sustainable practices.

The Senior Communications and Marketing Manager will lead climate-related messaging, engage audiences in sustainability initiatives, and ensure visibility of climate action across all our platforms. They will help to build public trust and engagement in climate initiatives, aligning messaging with national and regional climate strategies. They will ensure that there is cross-directorate collaboration to maximise climate messaging. They will also help to translate complex climate data into accessible formats and engage stakeholders (internal and external) on climate risks, actions, and performance.

In addition, they will lead on driving behavioural change. Our visitor attractions are vital cultural and economic assets generating income through admissions, retail, events, and partnerships. They support local tourism and community engagement and contribute to organisational goals such as education, wellbeing, and sustainability. However, in a competitive and evolving market, we must invest in professional marketing leadership to grow audiences, diversify income, and future-proof our offer.

• Act as both an individual lead and as the lead for project teams to deliver work on behalf of the Climate, Energy and Green spaces Service.
• Demonstrate a proactive attitude and approach, and use judgement and insight to reach decisions.
• Provide professional advice across all communications and marketing disciplines, based on a high standard of competency across the insight, ideas, implementation and impact stages of the competency framework, and with a strong focus on outcomes.
• Work with colleagues to prioritise the team's workload, ensuring efficient use of resources and appropriate levels of support for council and city priorities.
• Support the smooth running of a professional communications and marketing service by embedding and updating consistent ways of working across the team.
• Develop and maintain strong working relationships with internal and external partners and suppliers that help the council and team to meet priorities while spending money wisely.
• Represent the council at internal and external meetings and events.
• Lead on the development and embed the consistent use of the procurement framework for communications and marketing spend both in the team and across the council, in line with the organisation's financial rules.
• Understand and work within the Council's health and safety policies and practice, taking responsibility for both personal safety and that of colleagues and the public.
• Promote and deliver positive solutions to achieving diversity and equality in all aspects of service delivery, community engagement areas, focussing on equality of outcome.
• Flexible and adaptable to change to assist other services as required commensurate to grade.
• Participate in appraisal, training and development activities as necessary to ensure up to date knowledge and skills.
• Improve own practice through observation, evaluation, discussion with colleagues and development programmes.
• To work collaboratively with colleagues, knowing when to seek help and advice.
• Contribute to the overall ethos, work, and aims of the service by attending relevant meetings, training days/events as requested.
• Be aware of and comply with Leeds City Council policies and procedures e.g. child protection, health, safety and security, confidentiality and data protection, reporting all concerns to an appropriate person.
• Be aware of and support difference and ensure equality for all working in an anti-discriminatory manner, upholding and promoting the values, standards and equal opportunities of Leeds City Council.
• Recognise and appropriately challenge any incidents of racism, bullying, harassment or victimisation and any form of abuse of equal opportunities, ensuring compliance with relevant policies and procedures.
• The Council has adopted a flexibility protocol and this role will be expected to work within these parameters.
• The duties outlined are not meant as an exhaustive list and will also comprise any other duties within the spirit of the post commensurate with the job evaluation outcome for this post.

Are you a strategic communicator with a passion for sustainability and public engagement? Leeds City Council is seeking a dynamic Senior Communications and Marketing Officer to lead on the development and delivery…