B2B Content Executive

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 100+ of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030.

As a B2B Content Executive, you’ll be responsible for creating content to position Genio as a respectable source of higher education insights through engaging content across our social channels.

You’ll collaborate closely with the wider commercial function to generate case studies, sales enablement and market facing materials, as well as managing engagement with our B2B audiences via our social channels, podcasts and forum communities.

Welcome to Genio’s Marketing team. 2026 will make us sixteen-strong with a mix of generalist, specialist, campaign-focused, and service-driven experts. We work across markets, channels, and personas as a whole, but try not to split our attention too much individually.

What unites us as a team?

Everything we do has a purpose. We think through our plans, with clear goals and metrics, so we all have faith that both our successes and failures have meaning. Your expertise is respected and you’ll be heard as we put our plans in place.

Quite simply, we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isn’t just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.

Genuinely, we all care and approach everything with positivity (even when it’s hard). Marketing products that have a genuine impact on users is a brilliant motivator - and we take pride in our impact as a team and on each other. Expect proactive support, positive challenge, and radical candour – always with the intention of .

As a team, we value the opportunity to learn and give each other space to experiment and try new things. We’re constantly striving to work smarter, not harder, so we have more time to be curious about new, exciting ways of achieving better results.

Marketing never works in isolation, so we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven towards our shared goals.

• Content Creation & Repurposing
  • You’ll be crafting and adapting content across all formats, from text to video, ensuring every message is perfectly tailored to its medium.
  • You’ll be evolving content in real‑time to stay aligned with product updates, brand shifts, and conversion goals.
• You’ll be writing high‑impact copy and CTAs while optimising for both traditional search engines and AI‑driven platforms (AEO).
• You’ll be acting as the final line of defence for quality, proofing content for grammar, style, and keyword integrity.
• Community & Social Media Engagement
  • You’ll be curating channel‑specific content to grow Genio’s presence across social media and higher education forums.
  • You’ll be managing audience interactions—either engaging directly or triaging to internal experts—while using data to steer your strategy.
• Strategic Alignment & Product Marketing
  • You’ll be executing the editorial calendar by turning complex product marketing materials into digestible assets like brochures, ads, and personalised content.
  • You’ll be navigating stakeholder priorities and brand guidelines to ensure all content resonates with specific B2B personas.
• Continuous Improvement & Funnel Optimisation
  • You’ll be monitoring marketing funnel metrics to understand how your content impacts the bottom line.
  • You’ll be tracking industry trends and best practices to keep Genio’s messaging at the cutting edge of the market.
• Technology & Innovation
  • You’ll be leveraging tools like SEMRush and AI prompting to amplify content reach and maximise ROI.
  • You’ll be streamlining creation processes by embracing new technologies…