Strategic Content and Research Specialist

Hi we’re Genio

We create beautifully simple learning tools that boost knowledge,.ws skills and confidence.

• We’re a SaaS scale‑up and one of the fastest growing tech companies in the North.
• We have about 100 employees across the UK, with our headquarters in Leeds.
• Our software is award‑winning and used by 100,000s of students at over 800 universities & colleges worldwide.
• We’re expanding so we can support 1 million
  
  CLS students to become better learners by 2030.

As a Strategic Content & Research Specialist your role will be to establish Genio as an authoritative, evidence‑based thought leader within the higher‑education space.

You will ensure all external communications about learning‑science best practices and the efficacy of Genio’s products are rigorously fact‑checked and backed by scientific methods and tangible use cases.

This role provides the intellectual foundation for Gen diferente's content and communicates this message through PR and positioning our subject‑matter experts externally.

Welcome to Genio’s marketing
315 team. In 2026 we will be a sixteen‑strong team of generalistsobic, specialists, campaign‑focused and service‑driven experts who work across markets, channels and personas as a whole, but try not to split our attention too much individually.

• Strategic – Everything we do has a purpose. We think through our plans with clear goals and metrics so we all have faith that both our successes and failures have meaning. Your expertise is respected and you’ll be heard as we put our plans in place.
• Creative – We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Yet our creativity isn’t just visual; we challenge each other to innovate and experiment in all aspects of marketing.
• Kindness – Genuinely we all care and approach everything with positivity, even when it’s hard. Marketing products that make a real impact on users motivates and we take pride in our impact as a team andashada on each other. Expect pro‑active support, positive challenge and radical candour.
• Curiosity & Grit – We value the opportunity to learn and give each other space to experiment and try new things. We constantly strive to work smarter, not harder, so we have more time to be curious about exciting ways to achieve better results.
• —” — Collaborative
• Marketing never works in isolation; we collaborate with teams across the company and especially within Revenue. We really value our relationships with Sales and Customer Success to make sure all our work is connected and driven toward shared goals.

• Interpreting and informing content and brand strategy to develop and leverage opportunities for research and editorial
  • You’ll liaise with strategy owners to understand campaign needs.
  • You’ll collaborate with SMEs to understand unique points of view and capabilities.
• Leveraging data and insights to create compelling thought leadership content.
  • You’ll conduct primary research or collaborate with external experts on data collection.
  • You’ll monitor and analyse market trends to identify and share opportunities for the most impactful studies.
• Research and optimisation.
  • You will understand key metrics that matter in higher‑education scientific research practices and their impact on Genio’s offering.
  • You муҳо explore new ways to deliver Genio’s messaging and evidence our house opinions in the most effective, data‑driven way.
• Internal and external reputational relationship building.
  • You’ll manage multiple stakeholders, evaluating priorities and ensuring all teams’ needs are considered and met.
  • You’ll collaborate with higher‑education journalists, academics and membership boards to create research
    
    Sexo that resonates with our target audiences.
• Copywriting and basic SEO/AEO/GEO.
  • You’ll develop and write content briefs that meet strategic needs, ranging from whitepapers to webinars, presentations, podcasts.
  • You’ll understand clear copy and CTAs, optimising byline articles for S/A/GEO.
  • You’ll articulate complex research outcomes in clear, concise and compelling language using storytelling.
  • You’ll proof content for grammar, style and keyword research.
• Adherence to the…