Product Marketing Manager - Product-Led

Product Marketing Professional

Trimble Inc. – Architecture & Design division.

We are looking for a seasoned Product Marketing Manager to define and execute Product‑Led Growth (PLG) initiatives across our mobile and web portfolio, shaping GTM strategy and driving growth. The role offers opportunities to shape our GTM strategy and, over time, step into people management.

Our flagship product, Sketch Up, is one of the world’s most widely used 3D modeling ecosystems—trusted by over 41 million users globally. From architects and engineers to builders and creatives, Sketch Up powers the design of everything from detailed construction models to energy‑efficient buildings.

• Own positioning and messaging for mobile and cross‑platform experiences—validating with users and driving internal alignment.
• Lead GTM execution for product and feature launches, creating scalable launch playbooks and campaigns.
• Champion the customer voice
  , leveraging market insights, feedback, and data to refine value propositions and identify growth opportunities.
• Optimize user journeys in coordination with Growth and Analytics teams (Amplitude, MCE) to enhance conversion and retention.
• Build sales enablement tools (playbooks, one‑pagers, decks, battle cards, competitive analysis) that empower go‑to‑market teams.
• Influence pricing and segmentation strategies to maximize adoption and market penetration.
• Analyze launch performance
  , developing insights and recommendations that refine ongoing GTM tactics.
• Develop business cases for new products and features, articulating investment needs, returns, and execution paths.
• Manage win/loss analysis to continuously improve product‑market fit and positioning.
• Educate and enable cross‑functional teams on personas, market dynamics, and competitive landscape.

• 5+ years of product marketing experience for B2B SaaS or PLG‑driven products.
• Proven success in building and executing data‑informed, multi‑channel GTM strategies.
• Strong cross‑functional leadership and collaboration skills.
• Experience applying Jobs‑to‑be‑Done or Outcome‑Driven Innovation frameworks.
• Excellent storytelling, writing, and presentation skills.
• Deep experience in customer research and persona development.
• Skilled in agile project management and self‑directed execution.
• Proficiency with tools such as Google Workspace and Miro.
• A detail‑oriented, problem‑solving mindset and people‑first attitude.

• Product Marketing Alliance core certification.
• Experience with Sketch Up or a background in the AEC industry.

Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting. In addition to your resume, include a one‑page summary of two GTM plans you’ve led—highlighting goals, execution, and outcomes.

Applications accepted until at least 30 days from the posting date.

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values—Belong, Innovate, and Grow—we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic.

We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble.

Seniority level:
Mid‑Senior level.

Employment type:

Full‑time.

Job function:
Other.

Industry: Software Development.

If you need assistance or would like to request an accommodation in connection with the application process, please contact