Digital Marketing Strategist

We’re looking for a Senior Digital Strategist with strong digital insight and a passion for performance marketing to help elevate digital strategy across a varied client portfolio. This is a senior role focused on leading strategy, driving results and supporting the wider digital team.

You’ll be responsible for developing and executing multi-channel digital strategies aligned with client objectives and brand guidelines, with a strong focus on measurable performance across the full customer journey.

• Develop and own multi‑channel digital strategies across search, social, CRM and display, with a clear understanding of car buyer behaviour and the full customer funnel
• Translate business objectives into clear, actionable digital plans that drive leads, bookings and sales
• Align digital campaigns with broader objectives across new and used vehicle sales, aftersales, Motability and fleet
• Confidently define, articulate and present strategic recommendations based on client challenges or campaign goals
• Lead cross‑channel campaign execution, ensuring optimisation of performance, targeting and budgets
• Use data and analytics to continuously improve campaign performance and provide clear, actionable insights
• Act as a digital lead in client conversations, helping stakeholders understand opportunities and performance outcomes
• Support, mentor and develop junior members of the digital team
• Work closely with creative, digital and account teams to ensure a joined‑up approach across all campaigns

• 5+ years’ experience in digital strategy or performance marketing, ideally within an agency environment
• Strong understanding of retail marketing and customer journeys
• Hands‑on expertise across paid search, paid social and digital analytics, including GA4
• Excellent written and verbal communication skills
• Strategic mindset with strong analytical ability
• Proactive, self‑sufficient and client focused
• Genuine passion for digital innovation and performance‑led marketing

• Opportunity to shape digital strategy for well‑known automotive brands
• Competitive salary with quarterly performance bonus
• Hybrid working options, subject to agreement
• Collaborative environment working alongside experienced specialists across creative, digital and account teams