Conversion Rate Optimisation; CRO Specialist

About the Role

Reporting to the Conversion Rate Optimisation Manager, our Conversion Rate Optimisation (CRO) Specialist will be joining our growing CRO Team within the Marketing function and will take responsibility for driving an effective CRO roadmap across our digital platforms to help validate new initiatives, approaches and optimisations in improving our user journey’s. Working as one team, you will collaborate effectively with both the business and technical teams to understand business requirements as well as customer/user needs, working closely with UX and effectively feeding test ideas into the CRO strategy.

Please note that this role will be offered as a 15‑month Fixed Term Contract to cover maternity leave.

• Hybrid working (we’re in the office 2 days per week)
• Access to a generous discretionary profit share scheme
• Colleague discounts on  flights and Jet2holidays packages

As a Conversion Rate Optimisation (CRO) Specialist
, you will be responsible for optimising the experience and driving conversion uplift on our websites across multiple platforms, instilling a real ‘test and learn’ ethos within the business. You will also:

• Work closely with the CRO Lead & UX team to help create a CRO strategy and roadmap for both  and Jet2holidays, identifying and analysing on‑site behaviour and user research to drive our testing strategy further.
• Own a section of the roadmap to help deliver CRO tests that meet business growth objectives.
• Provide detailed insights on experiments before and after running to help share and document a data‑driven approach to optimisation.
• Put forward key areas of optimisation focus where validating change could help with developments of the digital experience across different platforms.

Your background should include previous experience in AB/MVT testing and the ability to identify trends, create hypotheses, analyse test significance and develop testing plans. You will also:

• Be an expert in spotting areas for improvement from both detailed analytics and your previous experience in UX/CRO.
• Be an analytical thinker, with experience using AB/MVT tools and a solid understanding of CRO to put forward test ideas that have clear KPI's.
• Be a confident communicator, with the ability to explain test results in a simple and effective manner to a variety of audiences.

Help us to send our all‑important customers on holiday with  and Jet2holidays!