Social Media Lead

Social Media Lead – Lloyds Banking Group

End Date: Friday 23 January 2026

Salary Range: £92,701 - £109,060

Flexible Working: Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description

Summary:

Lead the Group’s social media strategy, setting the vision and culture for a high‑performing team at the heart of external communications. Champion data‑led creativity and innovation, ensuring content is shaped by real‑time insights and audience trends. Oversee multi‑channel growth, including Tik Tok, You Tube, Linked In, and emerging platforms, optimising for AI discoverability and brand reputation. Drive governance, compliance, and risk management, while fostering an inclusive, agile team environment.

Empower colleagues and partners to deliver impactful, authentic storytelling that advances the Group’s reputation and strategic objectives.

Why This Role Exists: Group Corporate Affairs’ social channels now reach more stakeholders, more often, than any other owned environment. In 2025, we added Tik Tok and You Tube to the corporate mix, raised performance on Linked In after algorithm shifts, and began optimising content for AI discovery. We also strengthened governance, 24/7 listening, and incident response. The next phase demands a Social Media Leader with the vision to drive us forward.

You’ll fuse creativity with compliance, engineer AI‑enabled workflows, and cultivate a high‑performing, innovative team culture that sets the benchmark for impactful social media.

What You’ll Do:

• Strategy and Innovation: Set and deliver a multi‑year social strategy aligned to Group priorities and external trends; define the role of each channel – Linked In, Tik Tok, You Tube, Instagram, and emerging platforms – and optimise for discoverability in AI and search ecosystems; translate platform changes into actionable playbooks for corporate communications.
• AI and Automation: Develop and implement agent‑based workflows for planning, tagging, reporting, and distribution; embed practices that make our content discoverable to AI Overviews and LLMs, with clear KPIs for “citation share” and discoverability.
• Risk Oversight: Own social governance across all GCA channels, including partner oversight, page ownership, and admin rights; ensure all activity follows FCA financial promotions guidance, CAP/ASA codes, and the Online Safety Act; maintain escalation frameworks and crisis playbooks for misinformation and reputational risk.
• Content and Campaigns: Lead editorial planning and creative reviews, blending planned, reactive, and evergreen content; drive strategic distribution across leaders’ profiles, paid and owned channels, ensuring content is accessible and search‑ready.
• Performance and Insight – Data‑Led Creativity: Set the vision for a data‑led creative culture, blending analytical rigour with creative instinct; champion data as a driver for both performance and content development, ensuring insights shape high‑impact work; empower the team to use real‑time analytics and audience trends to inform decisions; set benchmarks across engagement, sentiment, AI visibility, and business outcomes; run regular performance reviews to turn insight into action.
• Team Leadership & Resource Management: Lead by example, setting clear priorities and optimising team capacity to meet demand without compromising quality; foster a culture of proactive planning, balancing reactive and strategic work; set standards for agency and partner resourcing, ensuring alignment with strategic goals; inspire and develop a high‑performance, inclusive team, providing clear objectives and meaningful feedback.

What You’ll Need To Show:

• Proven passion for leading corporate social media for a complex, regulated organisation.
• Expertise in launching and scaling channels (e.g. Tik Tok, You Tube) and adapting to algorithm changes.
• A passion for storytelling, creativity, and data‑driven decision‑making.
• Strong behaviours of curiosity, bold decision‑making, and test‑and‑learn.
• Strong understanding of AI‑enabled social operations and automation.
• Excellent governance and compliance knowledge, including FCA and ASA requirements.
• Ability to guide and influence agencies and…