Head of and Analytics

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Position at Leo Vegas UK

We're seeking a commercially-minded, strategically Head of Performance and Analytics to lead our UK&I performance reporting, strategic and operational insights function. This high-impact leadership role will shape the future of performance insight, operational efficiency, customer intelligence, product optimisation, and functional reporting.

You’ll help to build a high-performing team of local revenue engineers (multi-functional analytics), working closely with cross-functional stakeholders to drive fast, actionable data-informed decisions to power growth and functional superiority.

• Leadership & Strategy
  • Lead the growth of a high-performing UK&I Analytics team covering all functional and growth areas - including performance reporting, operations, pricing, risk, and functional analytics across CRM, product, and marketing.
  • Set the UK&I analytics vision, strategy, and KPIs in line with BetMGM's global and local objectives.
  • Drive thought leadership by challenging existing approaches and enabling faster, smarter decisions through innovative analytics and insights.
  • Foster a data-driven culture, delivering high-quality, actionable intelligence at speed, and developing a world-class analytics framework spanning transactional, research, market, and competitor data.
  • Partner with the Senior Commercial Director and Performance Directors across the business to drive and deliver the group's revenue ambitions.
• Commercial & Performance Analytics
  • Lead weekly / monthly / quarterly performance sessions and influence strategy development, backed by a deep understanding of key performance drivers and opportunities to optimise growth and efficiency.
  • Provide actionable insights that enhance customer acquisition, retention, and lifetime value.
  • Collaborate with finance and commercial teams to improve revenue forecasting, maximise campaign ROI, and refine P&L modelling.
• Operational & Functional Analytics
  • Act as the principal analytics partner to functional leaders, group analytics, and the executive team for the UK&I portfolio.
  • Identify operational inefficiencies and partner with teams to improve performance (e.g., payments, fraud, CRM, customer support).
  • Partner with central BI and Engineers to rapidly develop deep, interactive real-time reporting and dashboards to support day-to-day business execution.
• Consumer & Product Analytics
  • Partner with central teams to develop deep customer segmentation, behavioral insights, and user journey mapping to inform product and marketing strategies.
  • Support UX optimisation, A/B testing, and feature performance analysis across the iGaming and sports book platforms.
• AI & Advanced Analytics
  • Identify and influence the group-wide AI and machine learning roadmap (e.g., personalisation, churn prediction, pricing models) to enhance customer experience and drive competitive advantage.
  • Work with data science and engineering teams to build scalable, production-ready models.
• Collaboration & Influence
  • Work cross-functionally with product, marketing, finance, tech, and operations to align analytics outputs with business needs.
  • Influence senior stakeholders with clear, compelling data storytelling and recommendations.

• Extensive senior-level analytics and data leadership experience within digital gambling, gaming, or other fast-paced digital industries.
• Broad expertise across analytics domains - performance, product, operations, consumer, and commercial.
• Proven consultancy experience (external or internal), with strengths in problem solving, project prioritisation, and stakeholder engagement.
• Exceptional communicator and influencer, skilled at delivering complex, actionable insights to senior executives with clarity and impact.
• Deep understanding of sports book and iGaming dynamics, KPIs, customer behaviours, and regulatory frameworks.
• Commercially minded, able to link data to business performance and strategic outcomes.
• Demonstrated leadership in building, coaching, and scaling high-performing analytics…