PPC Executive

Overview

Join to apply for the PPC Executive role at IDHL

This range is provided by IDHL. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

As a PPC Executive, you will play a key role within our Paid Media team, delivering best-in-class paid search and display campaigns across a diverse portfolio of clients. You’ll work closely with your manager and team to ensure campaigns are strategically sound, performance-driven, and aligned with our agency values.

Your day-to-day responsibilities will include the building, implementation, and optimisation of paid search and display campaigns, with a focus on generating targeted traffic and driving conversions. You’ll be expected to manage accounts with precision, contribute to performance insights, and maintain high standards of delivery across all touchpoints.

• Assist in the development and implementation of paid search strategies aligned with client goals
• Execute day-to-day campaign management including setup, optimisation, monitoring, and reporting
• Build and manage campaigns across Search, Display, Video, Shopping, and Performance Max (PMax)
• Optimise campaigns across multiple platforms including Google Ads and Microsoft Ads
• Conduct keyword research and analysis to inform campaign structure and targeting
• Write and test ad copy to improve relevance and performance
• Monitor campaign performance metrics and KPIs, providing regular reports with detailed commentary, insights, and recommended actions
• Complete regular Search Query Reports to identify opportunities and refine targeting
• Manage budgets effectively to maximise ROI and ensure efficient spend
• Collaborate with internal planning teams, clients, and platform reps to drive best-in-class performance

• You will be organised, determined and persistent
• Excellent written and verbal communication skills with a strong customer service ethos and ability to build lasting relationships
• Meticulous attention to detail
• Strong knowledge of Excel
• Ability to manage time effectively and prioritise workload to meet deadlines
• Comfortable in supporting peers and knowledge sharing
• Knowledge of digital marketing strategy
• Knowledge of the Google and Microsoft Ads interfaces
• Knowledge of measurement and tracking
• Knowledge of common paid media metrics, definitions, calculations, and impacts
• Knowledge of Google Analytics

• Previous experience within a paid media environment and eagerness to develop within our company
• Basic to intermediate knowledge of the search engine marketing industry
• Demonstrable experience in a PPC role gained from a search agency or in-house position
• Completion of the core Google Ads certificates

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday & Leeds Thursday).

• Executive

• Full-time

• Information Technology
• Industries