Senior Finance Business Partner – Commercial Finance

Senior Finance Business Partner – Commercial

Locations: UK (Leeds or Sunderland), Gibraltar, or Dublin

At tombola, our finance team plays a critical role in shaping how we grow — helping us make smart, player-first commercial decisions that balance performance with long-term sustainability.

We’re now looking for a Senior Finance Business Partner – Commercial to join us as a trusted advisor to our Commercial leadership, helping to drive revenue, optimise generosity, and provide the insight that underpins every major decision we make.

This is a highly visible, commercially focused role, sitting at the heart of how tombola performs across all markets and products.

This role reports to the Head of Finance – tombola and works closely with the Commercial Director and their leadership team
. You’ll be part of the wider tombola Finance team, playing a key role across multiple markets, and acting as a vital link between Finance, Commercial and BI.

You’ll be instrumental in forecasting, performance reporting and commercial decision-making — providing insight, challenge and clarity to help drive growth.

As Senior Finance Business Partner – Commercial
, you will:

• Act as the trusted finance business partner to the tombola Commercial team and wider UKI Finance function
• Partner closely with the Head of Finance and Commercial Director, with a focus on revenue and generosity performance
• Provide insight and constructive challenge on revenue performance across multiple markets and products
• Develop a deep understanding of our generosity offering, how it performs, and how it impacts both players and commercial outcomes
• Translate complex financial data into clear, actionable insight for senior stakeholders
• Own the budget and quarterly forecast for tombola revenue across all markets and verticals
• Lead on revenue and KPI reporting, working closely with BI and Commercial to highlight performance, trends, risks and opportunities
• Improve the measurement and understanding of generosity spend, supporting more efficient and effective investment
• Update and report on latest revenue expectations, aligned with current trading vs budget
• Identify risks and opportunities based on performance and KPI trends
• Deliver high-quality analysis and commentary for monthly and quarterly Business Reviews to the UKI CEO and CFO
• Build strong relationships across the wider Finance function

We’re looking for someone who combines strong financial rigour with confident commercial partnering.

You’ll bring:

• A professional accounting qualification (ACA, ACCA, CIMA or equivalent)
• Strong analytical and financial modelling capability
• Experience in forecasting, budgeting and performance analysis
• Proven business partnering experience with senior, non-finance stakeholders
• The ability to simplify complex information and turn it into clear insight
• Excellent communication and influencing skills
• A curious mindset with confidence to challenge and improve
• Comfort operating in a fast-paced, evolving commercial environment

At tombola, you’ll be part of a values-led, player-first business where Finance has real influence. You’ll work with passionate commercial leaders, have visibility at the highest levels of the organisation, and play a direct role in shaping how our business grows across multiple international markets.

With locations across the UK, Gibraltar and Dublin, we offer flexibility, collaboration and the opportunity to be part of something genuinely exciting.