Social Media Apprentice

This apprenticeship offers the perfect opportunity to gain hands‑on experience in social media marketing while working with a business that lives and breathes gaming. You’ll learn how to create content that resonates with gamers, build online communities, and develop skills that employers value.

• Producing and scheduling posts for platforms like Tik Tok, Instagram, Facebook, and X
• Creating short‑form videos and graphics tailored to gaming audiences
• Interacting with followers and fostering engagement
• Tracking performance metrics and helping improve campaigns
• Keeping up with gaming trends and social media best practices, evaluating brand requirements and brand guidelines
• Preparing a mood board or other visual aid for the content to be created
• Presenting ideas, pitches and proposals for creative content to be further developed
• Storyboarding and outlining scripts for content development
• Interpreting data, considering its integrity, and using it to inform content
• Developing accessible written content for different platforms and devices
• Applying best practice and inclusive language when creating content
• Writing and editing copy or scripts for use on different channels and platforms
• Creating or capturing visuals and audio using standard packages and equipment
• Obtaining and preparing media assets for use, using industry‑standard packages to adapt and edit content
• Using industry‑standard tools and content management systems to organise, structure and label content effectively, methodically and securely for efficient search and retrieval
• Identifying and recommending the platform(s) or channel(s) to use for the media campaign
• Developing and maintaining effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts
• Engaging and responding with audiences through social media, adapting content to respond to evolving circumstances
• Monitoring user experience to ensure content is focused on maximising engagement
• Analyysing the differences between audiences using audience segmentation techniques and data
• Using lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns
• Planning continuing professional development to support current and future training and development needs
• Operating effectively within the production workflow to meet production timelines
• Interpreting the aims of the brief
• Researching ideas and concepts to meet the brief

• Communication skills
• Attention to detail
• Organisational skills
• Team working
• Creativity
• Initiative
• Creative mindset
• Knowledge of social media, passion for music and digital media
• Creative mindset with good communication skills
• Basic understanding of social media platforms
• Willingness to learn and develop new skills
• Experience with relevant qualifications and industry experience (adjustments can be made based on your background)

Wage £14,918.80 for your first year, then could increase depending on your age. National Minimum Wage rate for apprentices.