Digital Account Director United Kingdom

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About Essence Mediacom: A Leading WPP Media Brand

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a digital specialist across display and programmatic to continue their career as Account Director. This person will assume day-to-day responsibility and strategic digital planning across the display and programmatic space and will also help oversee a team of more junior staff responsible for the everyday running of the account.

Experience managing a team of digital specialists, preferably in an agency environment, would be of benefit. This person will also be required to develop strong relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things display and programmatic. As such the ideal candidate is someone with extensive knowledge of digital advertising across key platforms.

A closer look

You hold excellent knowledge of the UK digital media landscape and are well-versed in planning and activating across digital media. You have strong communication and project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists to oversee delivery of an integrated plan, often taking the lead in using digital/social to link other media channels and understanding how other media plans fit in the system.

You will be responsible for delivering exceptional and exciting digital work as well as the output of a manager for a team of planners.

Key Responsibilities:

Account Directors are charged with responsibility for the day-to-day digital strategy and output of one (or more) client accounts, with several key areas of focus.

Client & Partner Management

• Responsible for delivering on the over-arching display and programmatic strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting as a key digital point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s digital output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the display & programmatic space, presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners and tech platforms.

Campaign Management

• Overseeing the production of comprehensive digital media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for the end-to-end setup (from brief to end of campaign report) of digital campaigns across all relevant platforms/partners, working with 3rd party vendors and in-house programmatic teams to ensure accurate setup of campaigns.
• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to…