Digital Trading Manager

Digital Trading Manager

House of Hackney

Based In: London Office, Shoreditch (onsite)

Working Pattern: full time - 4‑day week scheme*

The stated experience and background is a guide and does not preclude applications from candidates with more or less experience, provided the requisite skills and passion for the brand can be demonstrated.

House of Hackney is a restoration project rooted in Nature, Craft, Community and Awe! Inspired by nature’s living systems, we use creativity and business as catalysts to regenerate our common home.

We are deeply committed to shifting from being a B Corp sustainable business to a truly regenerative one, giving back more than we take. We are a work in progress and the successful candidate will have an innovative and proactive approach in everything they do to support this commitment and our wider mission.

The Digital Trading Manager will own the e‑commerce sales channel, operating across both Retail and Trade (B2B) customers. The role involves forecasting e‑commerce sales performance and executing digital content and visual merchandising to support that forecast. The manager must understand commercial and brand priorities and actively optimise the e‑commerce experience to maximise performance.

This role will manage the trading calendar and the digital execution of all launches—including new season, capsule collections and other initiatives—optimising the digital customer journey from initial discovery to conversion. The manager will work closely with the Digital Product Manager and lead the Ecommerce Coordinator to ensure campaigns are executed with excellence across all digital touchpoints, covering the UK/RoW and North America sites.

• Execute the global e‑commerce trading strategy in line with budgets and overall business ambition.
• Forecast and monitor e‑commerce sales.
• Own e‑commerce content in the company calendar, including website content areas, email and SMS campaigns, and commercial and promotional planning.
• Analyse and communicate the trajectory of e‑commerce KPIs.
• Work with the Customer & Strategy Director to set KPI benchmarks and goals from analytics and competitive analysis; review and provide insight to leadership as needed.
• Visual merchandising strategy and execution, including new page suggestions for SEO and UX value, campaign planning and A/B testing using Athos (formerly Search Spring), with support from the e‑commerce Coordinator.
• Oversee and coordinate product launches, working in tandem with the Digital Product Manager and collaborating with the Merchandising, Operations and Content teams.
• Manage the search strategy (organic and paid) in conjunction with an external search consultant.
• Use analytics to make data‑driven decisions on initiatives that drive recruitment, repeat purchase and overall conversion.
• Collaborate with regional Trade teams and other departments to continually optimise the digital user experience. Work closely with the Digital Product Manager to prioritise development updates.
• Support the team with end‑to‑end testing of new site fixes and features, including liaising with the development agency.

• 5+ years experience working in an e‑commerce or digital team, preferably for a premium brand.
• Extensive experience operating within a CMS, preferably Shopify.
• Analytical skills, experience building reports on weekly/monthly summaries and confidence using Excel.
• Experience managing online/performance marketing channels (SEO, PPC, email, affiliates, retargeting).
• Comprehensive understanding of analysis tools such as GA4, Hot Jar and CXP platforms.
• Strong business judgement and decision‑making skills; ability to identify, prioritise and articulate highest‑impact initiatives.
• Excellent organisational skills and attention to detail.
• Confident team player and leader, able to communicate across all levels of the organisation.
• Excellent communication and interpersonal skills, oral and written.
• 22 days holiday allowance +½ a day for your birthday + bank holidays.
• 4‑day week scheme opt‑in – Nature Days.
• Cycle‑to‑Work loan scheme.
• Payday social every month.
• At least two exciting large team gatherings per year.
• Monthly…