Associate Marketing Manager, Demand Generation

Associate Marketing Manager, Demand Generation

Global Rescue is the world’s leading membership organization providing integrated travel risk management services, including medical, security, intelligence and crisis response services to consumers, enterprises and governments. Founded in 2004 Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies.

Company Culture
Global Rescue isn’t your average place to work and that’s why we’re comfortable saying we’re not for everyone. Our team of passionate, mission driven professionals have redefined the travel risk and crisis management industry and helping save lives every day. We are a high-performance organization operating on a global scale. Our team is made up of driven, passionate, adventurous, team players who have a “get it done mentality.”

Role Overview
The Associate Marketing Manager for Lead Generation is responsible for executing strategies that drive qualified partner leads into the pipeline. This role focuses on B2B lead generation across the partner ecosystem. In addition to overseeing demand generation campaigns, this role supports acquisition efforts by organizing webinars, developing lead nurture communications, creating partner-facing collateral, assisting with outbound initiatives and maintaining robust performance reporting.

Key Responsibilities

• Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team.
• Support lead gen initiatives through strategic partner collaborations, co-marketing opportunities and events.
• Organize and execute webinars to attract, educate, and convert prospective partners.
• Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
• Assist in outbound lead generation efforts.

Content, Collateral & Campaign Support

• Collaborate with design and content teams to create compelling partner acquisition collateral.
• Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.

Team Management & Collaboration

• Manage and mentor the Events Specialist, ensuring event execution aligns with partner acquisition goals.
• Partner cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.

Qualifications

• BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3-5 years of relevant marketing experience, preferably B2B demand/lead generation focus
• Experience with marketing segmentation and webinar platforms.
• Strong skills in campaign reporting and analytics.
• Excellent communication, organizational, and project management skills.

LOCATION: Lebanon, NH + travel
COMPENSATION: Based on experience + bonus + benefits