MarTech & Ad Operations Manager

Job Description

Job Summary:

The Mar Tech & Ad Ops Manager owns the technical execution layer of Mariner's marketing ecosystem, including tagging, platforms, API connections, signal quality, and technical QA. This role oversees the technical accuracy, consistency, and performance of ad operations and marketing technology across channels and platforms. Reporting to the VP, Marketing Analytics & Operations, this hybrid role is responsible for ad operations execution and Mar Tech governance-ensuring campaigns are properly tagged, trackable, measurable, and connected across systems.

This role ensures that Mariner's media activation is supported by clean, consistent, and connected data flows across platforms (e.g., GMP, Google Ads, Microsoft Ads, Meta, Linked In, Salesforce, GA4, and GTM). The role helps establish and enforce data hygiene standards, build integrations, and streamline operational processes to enable faster decision-making and more reliable measurement. The ideal candidate brings deep technical fluency in ad operations and Mar Tech, strong operational rigor, and the ability to partner across creative, media, marketing automation, UX/CX, sales/lead desk, data/IT, and agency teams.

This role will also contribute to the evolution of Mariner's marketing capabilities by implementing best practices, improving QA processes, and strengthening foundational data structures that power insights and optimization.

Essential Duties and Responsibilities:

Ad Operations & Execution

• Partner with agency teams to lead technical execution, ensuring accuracy of account structures, trafficking and tracking templates, parameters, platform setup, website tagging and pixel deployment, QA, troubleshooting, and performance validation

• Ensure platform events, conversions, and signals fire correctly and align with expected behavior

• Ensure flawless technical execution across digital channels, including programmatic display and video, social, OTT/CTV, and emerging paid platforms

• Serve as the primary technical escalation point for diagnosing and resolving tagging issues, signal loss, and platform setup challenges

• Lead implementation of modern signal-quality solutions (e.g., CAPI, server-side tagging, enhanced

conversions, event deduplication) to mitigate tracking loss

Data & Process Governance

• Establish, document, and enforce Mariner's taxonomy, tagging standards, and data hygiene rules

• Build and maintain integrations between ad platforms and CRM systems (e.g., Salesforce) to enable accurate

end-to-end tracking, including funnel-stage alignment and attribution via hidden fields

• Partner with Legal and Compliance to ensure all tracking, pixels, and APIs adhere to Mariner's privacy policy,

consent framework, and data minimization principles

• Design tagging and tracking architectures that support future MMM, MTA, and incrementality testing

frameworks

Mar Tech Infrastructure Management & Implementation

• Deploy and manage platform tracking, including pixels, conversions, audiences, and APIs

• Partner with IT and Analytics teams to streamline workflows, automate data ingestion, and reduce manual QA

• Lead the roadmap for marketing operations enhancements

• Own marketing data layer requirements (event definitions, metadata, and naming conventions) and partner with Web and IT teams to implement and maintain a scalable data layer Cross-Functional Partnership & Vendor Management

• Provide technical requirements and QA oversight for new landing pages, website updates, and  tagging enhancements

• Define technical requirements for creative, media, and landing pages to ensure campaigns are built on strong technical foundations

• Define marketing data requirements for automation and ingestion, partnering with Enterprise Data Engineering teams to build and maintain data pipelines Training & Documentation

• Build and maintain centralized technical documentation, including taxonomies, tagging schemas, data layer guides, QA checklists, troubleshooting playbooks, and governance guidelines

• Conduct training sessions for internal teams and agency partners on technical best practices

• Pilot new tools and technologies with a focus on improving…