Ecommerce Manager

Location: Leatherhead

Reports to: Managing Director

Salary: £45K

We’re the UK’s leading provider of hospitality apparel and chef knives — worn, used, and trusted by chefs, restaurateurs, and culinary professionals across the globe. From Michelin-starred kitchens to bustling cafés, we deliver quality, comfort, and performance. We blend tradition with innovation, delivering high‑quality products that empower hospitality teams to perform and express their craft.

We’re seeking a strategic and hands‑on Ecommerce Manager to lead all aspects of our digital marketing and online sales. You’ll own the performance of our ecommerce platforms, marketplaces, and social channels—driving traffic, conversion, and brand engagement across the customer journey.

• Manage and optimise Dennys Brands’ ecommerce site (UX, merchandising, SEO, GEO, CRO)
• Oversee product listings, pricing, promotions, and seasonal campaigns
• Analyse performance metrics and implement data‑driven improvements

• Develop and execute multi‑channel digital campaigns (email, paid media, SEO, content)
• Collaborate on creative assets and messaging aligned with brand tone and product strategy
• Manage agency relationships and digital budgets

• Own social strategy across Instagram, Linked In, Facebook, and emerging platforms
• Work with the team to help create engaging content that celebrates chef culture, product innovation, and hospitality stories
• Monitor engagement and grow community presence

• Manage listings and performance on various platforms
• Ensure brand consistency, pricing integrity, and customer service excellence
• Explore new digital sales channels and partnerships

• Proven experience in ecommerce, digital marketing, and marketplace management
• Strong analytical skills and familiarity with tools like GA4, Meta Ads, Shopify/Magento
• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc.)
• Understanding of order management/customer fulfilment in an ecommerce context
• Experience using packages like Excel, Photoshop, etc
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
• Hospitality or apparel sector experience beneficial

• Ensure website is up to date and functions as specified
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects/improvements
• Test and deploy functional projects/improvements
• Liaise with ecommerce agency regarding the day‑to‑day management of the website
• Liaise with internal resources regarding the day‑to‑day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc.
• Liaise with agencies or in‑house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)

• To meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement of customer satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

At Dennys
, we are more than a uniform supplier. We are a long‑established UK business with roots back to 1840, providing high‑quality workwear and uniform solutions to customers across multiple industries. Joining our team means becoming part of a company that values reliability, craftsmanship, and long‑term relationships—both with customers and employees.

We offer a stable and structured working environment
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