Area Manager - Impulse Channel

The Area Manager in our Impulse Small Format division is primarily responsible for regional convenience store chains and travel centers. The Area Manager is responsible for the development, implementation and attainment of sales programs matching strategic growth plans on assigned accounts. This includes prioritizing new account targets and obtaining introductory meetings with category managers.

Responsibilities Include:

• Responsible for attainment of revenue, expanding points of distribution, innovation presentations and trade spend targets on assigned accounts in order to achieve the Ferrero strategy and objectives within the convenience channel.
• Align with Team Leads to identify key targets by market. Develop potential customers within key segments and use industry data and market knowledge to prospect accounts and create pipeline of high value targets balancing short and long range.
• Cold call local and regional accounts. Build strategic relationships with key buying influencers within the convenience channel.
• Develop relationships with key distributor personnel and work with internal teams to call on and close business. Responsible for Sales call follow up, creating awareness and direction.
• Take point in the development, presentation and review of annual business plans for key customers.
• Effectively leverage customer, industry, and internal sales information, to understand the business, drive compliance and sustain a competitive advantage.
• Build internal relationships with revenue management, channel strategy, finance, shopper marketing and supply chain to prepare for retailer meetings and add value to retailer programming.
• Represents Wells at various trade shows, sales appointments and business meetings.