Business Development Manager - Customer Brands

Overview

Wells Enterprises is hiring a Business Development Manager for our Customer Brands, primarily handling our East Coast retail customers. This role is responsible for achieving sales targets and budget management in support of strategic growth plans for Customer Brands. The position involves cross-functional leadership, strategy, planning, analysis, insight generation, and the implementation of marketing functions, including product management across multiple channels.

It requires understanding the customer base and providing partnership assistance as needed.

• Manages private brand portfolio of ice cream and novelties through direct communication and relationships with retailers
• Partners with grocery retailers to determine monthly forecast by item
• Leads internal conversations regarding attainment of shipments as compared to forecast and sales targets
• Manages product updates starting with formula through to packaging updates
• Communicates and implements private brand pricing updates to retailers
• Acts as category advisor to retailers as it pertains to private brand assortment
• Leads commercialization efforts for new private brand products
• Manages private brand P&L
• Leads discontinuation and runout processes for private brand products

• Bachelor's degree in Business or related field required
• 4+ years account selling and/or project management experience with a CPG company, with experience supporting key, complex accounts
• Intimate knowledge of the retail industry; ice cream, novelty and total frozen desserts is a plus
• Strong presentation skills and influential communication
• High level of interpersonal skills to foster and develop relationships that support business growth
• Ability to prioritize and multi-task within a broad scope of responsibility in a fast-paced environment

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis.