Marketing Specialist

The Marketing Specialist plays a critical role in executing the Sal’s Pizza marketing strategy across corporate and franchise locations. This is a hands-on, execution-heavy role supporting social media, digital campaigns, promotions, launches, events, and in-store marketing. The ideal candidate is highly organized, fast-moving, detail-oriented, and comfortable working directly with restaurant teams and corporate leadership in a high-volume, real-world environment. This role supports a robust promotional calendar, frequent launches, community activations, and a heavy emphasis on digital, short-form video, and in-store execution.

• Execute social media strategy as directed by Marketing Manager.
• Google Business Profile: 1 post per week (promotions, events, updates).
• Independently concept, film, edit, and publish Reels and short-form video (iPhone-first, fast-turn content).
• Create promotional, lifestyle, behind-the-scenes, and in-store content aligned with weekly offers and launches.
• Use AI tools to accelerate caption writing, hooks, ideation, content planning, and creative workflows.
• Ensure all content is accurate, on-brand, properly sized, and aligned with current promotions, pricing, and system rules.
• Respond to social comments, tags, and DMs or route appropriately.
• Track and monitor customer reviews across platforms and work with operations and management on follow-up when needed.

• Independently identify, source, vet, and manage influencers aligned with Sal’s brand, culture, and budget.
• Handle influencer outreach, coordination, scheduling, and deliverables.
• Support partnerships with local athletes, youth programs, community figures, and brand collaborators.
• Assist with influencer days, launches, and community-driven campaigns.
• Ensure all Sal’s Pizza websites and landing pages are accurate and up to date (menus, pricing, promos, hours, photos).
• Add and maintain promotional content, events, and campaign landing pages.
• Support QA for digital campaigns and launches across platforms.

• Support setup, execution, and tracking of KPIs for paid social and Google Search campaign.
• Assist with Google Business Profile updates, posts, offers, and accuracy across locations.
• Ensure images, metadata, and descriptions are optimized for SEO and local search.

• Update food, beverage, catering, and promotional menus as needed.
• Coordinate printing, distribution, and execution of signage including posters, table tents, window decals, box stickers, A-frames, and street-level materials.
• Assist with environmental graphics including window graphics, murals, in-store visuals, and large-format signage.
• Ensure signage accuracy and timely execution across corporate and franchise locations.

• Develop copy and resize graphics for email and SMS campaigns to support promotions, events, and brand initiatives.
• Assist with segmentation, scheduling, QA, and performance tracking.
• Support list growth and database hygiene through website forms, in-store initiatives, and campaigns.

• Clearly communicate monthly and weekly marketing programs, promotions, timelines, and execution details.
• Ensure restaurants understand what is running, when it’s running, where it’s running, and how it should be executed.
• Follow up with locations to confirm execution (signage installed, promos live, content captured).
• Maintain clear, professional, and timely communication across all teams.

• Assist with coordination of professional photography, videography, and commercial shoots.
• Support content capture for social, paid media, website, franchise assets, and launches.
• Organize and manage internal content libraries and assets.

• Assist with menu launches, promotional rollouts, and seasonal campaigns.
• Support execution of events including food truck activations, festivals, trade shows, store openings, mascot appearances, youth events, and community sponsor ships.
• Assist with logistics including supplies, signage, on-site coordination, and…