Director of Admissions Data and Operations

Position

Description:

Director of Admissions Data & Operations

Full-time 12-month, Exempt Position

POSITION SUMMARY:

The Director of Admissions Data & Operations, reporting to the AVP of Enrollment Management & Financial Aid, is responsible for the day-to-day operations for the admissions office, CRM and data management. The Director will identify, implement and maintain systems that support timely and accurate information for prospective students and other constituents from inquiry to matriculation while managing data integrity.

DUTIES AND RESPONSIBILITIES:

* Serves as lead business administrator for Salesforce, Informatica and Target

X along with other admissions related systems which includes designing systems, integration, mapping, data cleansing, data verification, execution of admissions strategies, while developing documentation and policy and procedures.

* Identify and develop reports for data integrity as well as dashboards for leadership and directors.

* Prepare weekly, monthly, summaries for leadership to support forecasting and strategic planning.

* Analyze lead, inquiry, application, acceptance, enrolled, matriculation and yield data for all program and degree levels to identify trends that inform recruitment and enrollment strategies.

* Monitor funnel performance to detect shifts that may need intervention.

* Identify, develop and implement systems and administrative solutions as needed.

* Develop comprehensive training aids for all admissions and recruiting staff and update and maintain policies and procedures manual.

* Create, manage, and monitor innovative enrollment management systems, procedures and workflows; research best practices related to the areas of strategic enrollment practices, academic records, and registration.

* Supporting academic program launches through CRM setup, forms, and workflows.

* Serve as project manager, working extensively with the University Database Administrator ensuring integration and data integrity with the J1 system.

* Serve as project manager, working extensively with leadership, directors and marketing, developing and implementing communication plans to support enrollment strategies.

* Serve as project manager working with third party venders for lead generation and data sharing (internal and external).

* Train, supervise, mentor and evaluate administrative support staff and Assistant Director of Operations and Communications.

* Work extensively with the University Database Administrator in implementation and troubleshooting admissions systems.

* Ensures all communication plans are executed timely and ensure maintenance of communication plans.

* Provide information sessions and training for faculty and staff on use of admission data system (JRM).

* Build and manage automated email campaigns in JRM to nurture prospects, applicants, and admits across doctoral, master's, and undergraduate programs.

* Monitor campaign performance in JRM, track engagement metrics, and provide reports to management to guide enrollment strategies.

* Identify and troubleshoot workflow, data accuracy, and campaign delivery issues in partnership with IT and Admissions leadership.

* Maintain and optimize data sharing processes between internal and external platforms, ensuring accurate and timely data exchanges that support recruitment and enrollment goals.

* Run and provide standard and ad hoc reports to faculty, administrators, and other university stakeholders, supporting data-driven decision-making.

* Monitor data integrity within admissions systems, flagging inconsistencies and recommending process improvements to enhance efficiency and accuracy.

* Responsible for admissions operations' budget and monitoring results and cost effectiveness.

* Managing onboarding, integrations, terminations, and contract performance.

* Other duties as assigned.

REQUIRED SKILLS & QUALIFICATIONS

* Bachelor's degree required.

* Two (2) plus years of experience working in a university setting.

* Strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team.

* Project management qualification and/or experience preferred.

* Ability to creatively and logically to solve problems and multi-task effectively.

* Demonstrated data management skills and related reporting capabilities; and strong analytical skills.

* Exceptional attention to detail and accuracy.

* Strong organizational skills with the ability to simultaneously manage multiple projects in a fast-paced environment while consistently meeting deadlines.

* Ability to facilitate implementations and/or procedural changes and strong technical skills.

* Demonstrated ability to utilize a data-driven approach in program decision-making and evaluation.

PHYSICAL DEMANDS

There are limited physical demands; however, this position requires sitting or standing occasionally for extended periods of time, and repetitive motions for tasks such as operating a computer mouse and…