Director Sales Brand

Overview

Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming.

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The Director of Brand Experience, Sales is a senior, revenue-focused leader primarily responsible for identifying, driving, and expanding the brand experience & private event segment for the company. This role is crucial in securing full & partial venue bookings by developing and maintaining senior-level customer relationships with Fortune 500 corporations, high-profile enterprises, and luxury/high-end brands, resulting in ongoing financial growth and expansion of Sphere's diverse business portfolio.

The Director will drive the strategic vision for event sales while also maintaining accountability for the end-to-end sales execution on high-value, complex opportunities.

• Develop and implement comprehensive sales strategies, primarily focused on full & partial venue bookings, as well as high-value private experiences, to achieve and exceed revenue goals and maximize profitability.
• Partner with Senior Leadership, Marketing, and Brand teams to develop the strategic plan and materials necessary to penetrate target markets.
• Collaborate with leadership to develop and execute strategic outbound sales initiatives and prospect new leads from key target markets and industries to maximize revenue for the event sales channel.
• Analyze, interpret, and report on business development activities, sales performance, and market conditions. Provide regular updates to senior management on progress towards goals and strategic initiatives.

• Source and qualify a robust pipeline of high-value prospects, focusing on Fortune 500 enterprises and key decision-makers across the corporate, convention, and luxury MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.
• Leverage a consultative approach to cultivate and nurture senior-level relationships, including but not limited to presentations, hosting prospective clients, one-on-one dinners/lunches, networking events, conducting site tours and offsite meetings.
• Serve as the primary point of contact for booking opportunities, ensuring exceptional service and client satisfaction.
• Field incoming leads, responding in a timely manner to secure and increase incoming revenue opportunities.

• Oversee the entire sales process, from lead generation and prospecting to contract negotiation and closing deals.
• Create customized proposals for each client to showcase Sphere’s unique event spaces and demonstrate understanding of clients’ vision, expectations, and desired outcome for their event.
• Lead contract negotiations for brand event contracts. Collaborate with finance and legal teams to review and finalize contracts, ensuring compliance with company policies.
• Identify upselling and cross selling opportunities to maximize revenue from new and repeat clients.
• Maintain and manage detailed engagement and pipeline records and metrics covering all sales activity within CRM system (e.g., Salesforce).
• Ensure meticulous documentation of all event details, including the creation of comprehensive Banquet Event Orders (BEOs) and final event documents within the event and catering management system.

• Act as the client advocate and central liaison across all cross-functional departments, including sales, marketing, service, product development, Sphere Studios, global partnerships, sponsor ships, and venue operations and production teams.
• Contribute to a collaborative and innovative team culture, serving as a mentor and resource to event…