Digital Marketing Specialist

Company Overview

SAHARA Las Vegas is a premier boutique destination on the iconic Las Vegas Strip, offering an exceptional blend of chic accommodation, world‑class entertainment, award‑winning dining, and vibrant gaming experiences. As a leader in the fast‑paced hotel and casino industry, we are committed to delivering unparalleled service and memorable moments to our guests. We foster a professional and collaborative work environment that values teamwork, innovation, and excellence.

We are seeking a detail‑oriented and proactive Digital Marketing Specialist to join our high‑performing brand marketing team. This is an ideal role for an early‑career marketer looking to grow their skills in a fast‑paced hospitality environment. Reporting directly to the Senior Digital Marketing Manager, the ideal candidate will assist in the execution of digital campaigns, maintain our presence across third‑party platforms and ensure our digital content is accurate and up‑to‑date.

This full‑time, in‑person position occasionally requires flexibility to work during weekends and evenings for events.

• Campaign Coordination & Reporting (Paid Media):
  • Assist in the setup and trafficking of digital ads across Google, Meta and other paid media platforms (e.g., uploading creative, checking destination URLs).
  • Compile weekly and monthly performance reports to support data‑driven decisions.
  • Monitor active campaigns to ensure ads are serving correctly and pacing according to schedule.
• Email Marketing Execution:
  • Build and schedule email campaigns using our email service provider, ensuring all links and images function correctly before deployment.
  • Maintain the digital marketing deployment to ensure timelines are met.
• Social Media, Community and Event Support:
  • Assist the Social Media Manager by scheduling posts and organizing assets.
  • Monitor social channels and respond to comments and inquiries, flagging urgent guest service issues to management.
  • Provide on‑site support for property events (occasional evenings/weekends) to capture live social content or assist with activation and engage with guests.
• Digital Presence & Quality Assurance:
  • Online Listings:
    Regularly audit and act as the primary point of contact for updating business information (hours, amenities, photos) on Google Business Profiles, Trip Advisor, Yelp, and Apple Maps.
  • Website Maintenance:
    • Perform routine content updates on the SAHARA Las Vegas website using our CMS.
    • Upload new images, update copy, and maintain accuracy of property information.
    • Coordinate with design team for visual assets as needed.
• Accuracy Checks:
  Verify accuracy of casino offers, promotions, and property information across digital channels.
• Other activities and duties as assigned.

• Education:
  
  Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent 1‑2 years of digital marketing experience — internships count!).
• Age:
  Must be 21 years of age or older.
• Gaming License:
  Must be able to obtain a Nevada Gaming license.
• Availability:
  Comfortable working on‑site with occasional evenings/weekends for events.

• Basic understanding of digital marketing and advertising concepts (paid media, email marketing, social media).
• Familiarity with social media platforms (Facebook, Instagram, Tik Tok, Linked In).
• Strong written and verbal communication skills.
• Excellent attention to detail and organizational abilities.
• Comfortable working with data and spreadsheets.
• Ability to manage multiple tasks and meet deadlines.
• Team player who takes direction well and asks questions when needed.
• Attention to detail with strong ability to spot errors in copy, links, and pricing.
• Ability to manage a marketing calendar and track multiple deadlines.

• Experience with Google Ads, Meta Ads Manager, or other paid platforms (even at basic level).
• Exposure to email service providers (Mailchimp, Constant Contact, etc.).
• Basic knowledge of Google Analytics.
• Familiarity with HTML and content management systems.
• Understanding of hospitality or entertainment industry marketing.

SAHARA epitomizes the timeless soul of Las Vegas. With a bold,…