Email Marketing Manager

Responsibilities

• Provide art and copy direction for email communication, leverage existing email templates, create new designs as needed, manage library of templates
• Oversee creation, scheduling, and production of regular email marketing campaigns by working cross departmentally, making revisions, and gaining approvals as appropriate
• Proof all communication completely for messaging and functionality and act as the final check point on database communication across a variety of channels
• Establish and enforce design standards for email and database communication, strengthening the Smith Center voice and improving the reputation among targeted customer database segments
• Pull lists from CRM as needed to verify and proof data
• Builds and tests automations for functionality and messaging in collaboration with Director, Digital Marketing and CRM
• Drive strategy and implementation of individual show marketing communication planning, maximizing ticket sales
• Maintain and plan communication calendar, including segmentation recommendations

• Bachelor’s degree in marketing or communications
• Five or more years of experience in direct marketing and communications to include creation of emails, email deployment, and mailing list segmentation
• Five years of management experience over CRM digital teams and/or organizational CRM digital strategy, programming, and budgeting
• Strong Proficiency in email service provider platform such as Active Campaign
• Administrative experience with a customer database, ex:
  Tessitura
• E-mail design and layout experience to maximize patron response and communication effectiveness
• Knowledge of performing arts and entertainment industry a plus
• Strong project management experience

• Health, dental, and vision insurance plans
• Employee Assistance Program including counseling, wellness programs, and financial support services
• Flexible Spending Account (FSA) & Health Savings Account (HSA) options
• Generous Paid Time Off Plan
• Paid Holidays and Personal Holiday Time
• 401(k) retirement savings plan eligibility with employer match
• Employer-paid disability insurance coverage
• Supplemental benefits such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts