Digital Marketing Specialist

SAHARA Las Vegas is a premier boutique destination on the iconic Las Vegas Strip, offering an exceptional blend of chic accommodation, world-class entertainment, award-winning dining, and vibrant gaming experiences. As a leader in the fast-paced hotel and casino industry, we are committed to delivering unparalleled service and memorable moments to our guests. We foster a professional and collaborative work environment that values teamwork, innovation, and excellence.

We are seeking a detail-oriented and proactive Digital Marketing Specialist to join our high-performing brand marketing team. This is an ideal role for an early-career marketer looking to grow their skills in a fast-paced hospitality environment.

Reporting directly to the Senior Digital Marketing Manager, the ideal candidate will assist in the execution of digital campaigns, maintain our presence across third-party platforms and ensure our digital content is accurate and up-to-date. This full-time, in-person position occasionally requires flexibility to work during weekends and evenings for events.

• Assist in the setup and trafficking of digital ads across Google, Meta and other paid media platforms (e.g., uploading creative, checking destination URLs).
• Compile weekly and monthly performance reports to support data-driven decisions.
• Monitor active campaigns to ensure ads are serving correctly and pacing according to schedule.
• Build and schedule email campaigns using our email service provider, ensuring all links and images function correctly before deployment.
• Maintain the digital marketing deployment to ensure timelines are met.
• Social Media, Community & Event Support:
  • Assist the Social Media Manager by scheduling posts and organizing assets.
  • Monitor social channels and respond to comments and inquiries, flagging urgent guest service issues to management.
  • Provide on-site support for property events (occasional evenings/weekends) to capture live social content or assist with activation and engage with guests.
• Digital Presence & Quality Assurance:
  • Online Listings: Regularly audit and act as the primary point of contact for updating business information (hours, amenities, photos) on Google Business Profiles, Trip Advisor, Yelp, and Apple Maps.
  • Website Maintenance:
    • Perform routine content updates on the SAHARA Las Vegas website using our CMS.
    • Upload new images, update copy, and maintain accuracy of property information.
    • Coordinate with design team for visual assets as needed.
  • Accuracy Checks: Verify accuracy of casino offers, promotions, and property information across digital channels.
• Other activities and duties as assigned.

• Education: Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent 1-2 years of digital marketing experience — internships count!).
• Age:
  Must be 21 years of age or older.
• Gaming License:
  Must be able to obtain a Nevada Gaming license.
• Availability:
  Comfortable working on-site with occasional evenings/weekends for events.
• Skills and Experience
  • Basic understanding of digital marketing and advertising concepts (paid media, email marketing, social media)
  • Familiarity with social media platforms (Facebook, Instagram, Tik Tok, Linked In)
  • Strong written and verbal communication skills
  • Excellent attention to detail and organizational abilities
  • Comfortable working with data and spreadsheets
  • Ability to manage multiple tasks and meet deadlines
  • Team player who takes direction well and asks questions when needed
  • Attention to detail with strong ability to spot errors in copy, links, and pricing
  • Ability to manage a marketing calendar and track multiple deadlines.

• Experience with Google Ads, Meta Ads Manager, or other paid platforms (even at basic level)
• Exposure to email service providers (Mailchimp, Constant Contact, etc.)
• Basic knowledge of Google Analytics
• Familiarity with HTML and content management systems
• Understanding of hospitality or entertainment industry marketing