Director of Public Relations

WHAT DOES A DIRECTOR OF PUBLIC RELATIONS DO?

Updated:
Mai 28, 2025 - The Director of Public Relations develops and implements strategic communications and public relations plans across all channels, collaborating with various internal departments and international representatives to expand the Las Vegas brand. This position coordinates media opportunities, events, and trade missions, while also serving as a spokesperson and managing media inquiries. This role oversees the Public Relations Department’s budget, approves financial documents, and ensures accurate communication materials are prepared for internal and external stakeholders.

• Client Liaison:
  Act as primary liaison with the client.
• Client Strategy and Counsel:
  Provide day-to-day counsel, strategy, and tactics to client executives.
• Expectation Management:
  Set and manage expectations.
• Account Team Leadership:
  Lead account teams in the execution of all programs and ensure all deliverables are met.
• Proactive Outreach:
  Ensure that teams are constantly conducting proactive outreach.
• Content Development:
  Work closely with clients to develop and publish compelling media content.
• Campaign Measurement:
  Understand tools and methodologies needed to measure the progress of strategic campaigns across all channels.
• Document Drafting:
  Draft documents with little editing required, including press releases, social content, speaking abstracts, contributed articles, etc., for review by senior executives.
• Media Relations Campaigns:
  Develop and execute media relations campaigns.
• Public Relations Leadership:
  Lead Public Relations team.
• KPI Tracking:
  Measure and track KPI’s for the PR Team.
• Media Management:
  Oversee research, coverage, reporting, and media contacts management.

• Strategic Communications:
  Develop strategic and comprehensive communications and public relations strategies across all channels.
• Public Relations Management:
  Direct day-to-day domestic public relations and communication efforts with the agency of record.
• Market Analysis:
  Analyze market conditions, identify relevant audiences, and recommend activities to expand the Las Vegas brand while effectively utilizing resources.
• Media Coordination:
  Coordinate and manage consumer, trade, and business media opportunities, including FAM trips, trade shows, trade missions, in-market events, international events, activations, and airline launches.
• International Representation Management:
  Assist with the identification, selection, training, and evaluation of international representative offices if applicable.
• Team Leadership:
  Motivate, encourage, and direct internal staff and international representative offices to achieve organizational goals and objectives.
• Stakeholder
  
  Collaboration:
  
  Collaborate and innovate with local stakeholders and other LVCVA departments such as Airline Development, Global Business Sales, International Sales, Digital Engagement, Public Affairs, and Research Center.
• Media Spokesperson:
  Serve as LVCVA spokesperson and point of contact for domestic and international media inquiries.
• Administrative Oversight:
  Review and approve travel requests, expense accounts, and other financial and administrative documents for the Public Relations Department and international representatives.
• Communication Preparation:
  Develop talking points and other communication documents for staff and executives, ensuring they are prepared with current destination information.
• Media Newsletter Distribution:
  Prepare and distribute the weekly media opportunities newsletter and other communication documents to resort and allied partners.
• Content Development:
  Research, write, edit, and update press releases, talking points, articles, and other communication materials.
• Budget Management:
  Oversee the program budget for Public Affairs efforts.

• Media Relations Strategy:
  Develops and executes media relations strategies aligned with external relations objectives and University strategic pillars, focusing on delivering results that…