Regional Sales Director; NV, AZ, NM
Listed on 2026-01-27
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Management
Business Management, Business Administration, Business Analyst
At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four‑generation, family‑owned winery and one of America's fastest‑growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments.
Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.
Responsible for directing, communicating, motivating, organizing, and controlling execution of Riboli Family Wine company goals through the assigned personnel to achieve optimum sales across the Riboli portfolio. Responsible for communicating to Regional Vice President the status and needs of the District Sales Managers, Wholesalers and Trade Customers.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Responsible for managing the state of Nevada and overseeing Arizona and New Mexico.
- Responsible for managing a Senior District Sales Manager based in Arizona, covering both Arizona & New Mexico.
- Responsible for managing Riboli Family Wine portfolio of products within designated markets including Riboli Senior District Sales Manager, distributors, and the trade.
- Responsible for executing the depletion, POD, and revenue plan for assigned designated markets.
- Develops and motivates Riboli District Sales Manager, manages performance, and focuses on selling brands to market potential.
- Responsible for planning, directing, and coordinating all sales efforts in specified markets.
- Manages distributors to achieve pricing targets and pricing patterns that support depletions and program periods in their respective markets.
- Responsible for completing all state pricing filings with accuracy and within timelines outlined by each market.
- Accountable for meeting annual depletion, POD, and revenue plan; and for managing and allocating trade spending and total sales expenses. This included field brand budgets and distributor local marketing funds (LMF's) and other distributor banks that may exist.
- Take active role in assessing Riboli District Sales Manager and distributor performance, including addressing poor performance issues.
- Manage and develop Riboli District Sales Managers and wholesalers' capabilities to adopt and implement Riboli Family Wine brand strategies and objectives through effective execution of the Riboli "Sales Process."
- This includes an active role in building monthly, quarterly, and annual business plans by market.
- Ensure that Riboli's key distributors are managing Riboli's brand strategies for the trade.
- Call on retail, on premise, & chain accounts in conjunction with the distributor or Riboli District Sales Manager.
- Possess thorough knowledge of products, wine industry, competitive brands, and markets.
- Cultivate cross department relationships within the company, especially between sales, marketing, finance, and logistics, to carry out Riboli Family Wine brand strategies. Adherence to executive directions from senior leadership/ownership is a critical part of the job.
- Exercise appropriate behavior with Riboli brands and agency brands, always representing these brands in the best and most professional manner.
- Exercise the highest level of fiduciary duty to the company in all financial matters including budgets, promotional spending, and every aspect of the Company's business.
- Job execution will break into the following components:
30 % of time spent planning, organizing, directing, and controlling execution.
50 % of time spent with Riboli and Distributor managers and the trade.
20 % administrative, pre‑planning, and follow up.
Each of these areas may require working evening hours and weekends when necessary to accomplish the outlined objective.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may…
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