Area Director of Sales – Senior Living

Are You a Proven Senior Living Sales Leader?

Western States Lodging & Management (WSLM) is seeking an Area Director of Sales – Senior Living to lead sales strategy, performance, and team development across our Nevada senior living communities.

• Salary: $100,000 – $110,000 annually, based on experience + performance-based commission and bonus structure.
• Benefits Package Includes:
  • Medical, dental, and vision insurance
  • Paid time off and holidays
  • 401(k) with company match
  • Professional development and leadership growth opportunities
  • Supportive, relationship-first company culture

As an Area Director of Sales, you will serve as a strategist, coach, consultant, and ambassador, ensuring strong pipelines, consistent occupancy growth, and high‑performing sales teams.

• Lead and execute sales strategy across an assigned cluster of senior living communities.
• Drive occupancy, prospect pipeline health, ready‑wait list growth, and topline revenue.
• Coach, mentor, and develop community sales leaders and teams to exceed performance goals.
• Provide on‑site sales leadership support, including fill‑in coverage when needed.
• Analyze market trends, competitor positioning, and referral performance.
• Partner with Executive Directors and Operations leaders to align sales and community performance.
• Ensure consistent use of WSLM’s "Personal Touch" sales system and CRM best practices.
• Support pre‑sales, community ramp‑ups, redevelopments, and acquisitions.
• Build and maintain strong referral pipelines and community partnerships.
• Prepare and present sales, occupancy, and pipeline reports to senior leadership.

• Communities maintain strong, well‑documented CRM pipelines.
• Healthy referral source activity driving at least 20% of inquiries.
• Strong tour‑to‑close ratios and ready‑wait list conversion.
• Occupancy and revenue targets consistently met or exceeded.
• Sales associates show measurable skill growth, confidence, and performance improvement.

This role is ideal for a hands‑on sales leader who thrives in a fast‑paced, results‑driven environment while leading with empathy and purpose.

• Bachelor’s degree in Business or related field (or equivalent experience).
• 5+ years of B2C sales experience (senior living, hospitality, real estate, or similar preferred).
• 3+ years of sales leadership experience preferred.
• Strong relationship‑building and communication skills.
• CRM proficiency and strong data‑driven decision‑making skills.
• Proficiency in Microsoft Office.
• Valid driver’s license and ability to travel locally/regionally.

We believe in Serving You Like Family
. Our culture is relationship‑first, values‑driven, and focused on developing leaders who make a real difference in the lives of residents, families, and team members.

Apply today and help shape the future of senior living sales at WSLM.