Digital Paid Media Specialist

961 Interactive is a performance-driven digital marketing agency located in Las Vegas. Specializing in strategy, growth, and revenue, the agency serves diverse industries including Hospitality, Service, Healthcare, Legal, Retail, and Attractions. By leveraging technology, experience, and data‑driven insights, 961 Interactive helps businesses enhance performance and achieve measurable results. The agency also delivers custom platform designs tailored to optimize performance and drive conversions.

961 Interactive is actively seeking a Paid Media Specialist with 3+ years of hands‑on experience creating, managing, and optimizing high‑performance digital advertising campaigns across Google Ads, Meta Ads, and Tik Tok Ads
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This role is ideal for someone who thrives in a performance‑driven environment and understands how to turn strategy into measurable growth across a diverse portfolio of clients.

• 3+ years of proven experience managing paid media campaigns across multiple platforms
• Hands‑on campaign creation, audience building, bid strategy management, and budget optimization
• Strong understanding of conversion tracking, GA4, GTM, pixels/CAPI implementations, and attribution modeling
• Ability to analyze performance data and translate insights into actionable optimization strategies
• Experience with A/B testing creatives, landing pages, and audience segments to improve ROAS
• Strong understanding of funnel strategy, lead quality, and revenue‑driven reporting
• Comfortable managing multiple accounts, industries, and budgets simultaneously
• Clear communicator who collaborates well with SEO, creative, and development teams

• Data‑first mindset with strong analytical and problem‑solving skills
• Proactive optimization approach — not “set and forget” campaign management
• Ability to identify trends early and pivot strategies quickly
• Strong attention to detail in tracking, reporting, and budget pacing
• Ownership mentality with a focus on performance outcomes, not just platform metrics

The ideal candidate has a track record of driving measurable growth, improving campaign efficiency, and delivering clear, transparent reporting that supports client decision‑making.