Digital Manager, Global Partnerships

Overview

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries.

The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit  and follow UFC at  and @UFC on X, Snapchat, Instagram, and Tik Tok:  Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.

TKO owns iconic properties including UFC, WWE, and P , and together these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round.

TKO is seeking a highly skilled Digital Manager to join our team. The Manager will be responsible for managing and executing digital first programs that deliver value to partners across the TKO Global Partnerships portfolio – specifically UFC and Zuffa Boxing. This role focuses on increasing brand awareness/perception, delivering on partner brand and business KPIs, and driving revenue growth and increased brand presence of commercial partners across TKO online channels, ensuring every output reflects efficiency, innovation, and excellence.

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Manage online campaigns across channels such as email marketing, social media, display advertising, and content marketing
• Manage digital marketing budgets and ensure cost-effective campaign performance
• Plan, execute, and optimize paid advertising campaigns
• Oversee content creation for websites, email campaigns, and social media platforms
• Optimize campaign performance, user experience, conversion and click through rates
• Oversee project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling
• Develop and maintain strong relationships with clients and partners, understanding their needs and objectives to deliver tailored digital solutions
• Collaborate with internal teams (Business Development, Partnership Marketing, Production, etc.), brand partners, external agencies, and vendors
• Monitor and analyze performance using tools like Google Analytics and marketing dashboards
• Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives
• Stay up to date with digital marketing trends, tools, and best practices

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3 - 5+ years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience
• Experience with analytics tools (e.g., Emplifi, Google Ad Manager)
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing
• Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines.
• Strong analytical and problem-solving skills, with the ability to measure and optimize project performance.
• Ability to work in a fast-paced environment and adapt to changing priorities.

• Certification in Google Ads, Google Analytics, or other digital marketing platforms
• Experience with marketing automation tools and CRM systems
• Knowledge of basic web development, graphic design and video editing principles
• Experience working in the sports or entertainment industry.
• Knowledge of the MMA, boxing and the UFC Brand

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.

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