Digital Marketing Specialist

Digital Marketing Specialist 40 Hours (Full Time)
Monday - Friday (8am - 5pm)

Marketing (Headquarters) 630 Trade Center Drive
Las Vegas, NV 89119

PURPOSE:

The primary purpose of this position is to assist Silver State Schools Credit Union to live out its Mission, "Excellent Member Service and Financial Solutions – For Life," by providing outstanding service to both members and internal members.

• To deliver service in alignment with our Service Commitments:
  • I will earn respect and build trust by acting with integrity in every situation.
  • I will understand my role in supporting the team to achieve our purpose.
  • I will focus on people over products and build lasting relationships.
  • I will take ownership and accept responsibility.
  • I will treat my coworkers with the same high standards as I treat my member.
  • I will continuously look for ways to improve myself, my credit union, and my community.
  • I will accept there is no "they". We are one working toward the same mission.
  • I will commit to the core values.
• Meet all established service goals.

SUMMARY
:

The Digital Marketing Specialist will support the Marketing Department by managing and executing digital campaigns across email, website, and online channels. This role will be responsible for developing, scheduling, and implementing email and website content; supporting email marketing efforts; tracking campaign performance; and ensuring brand consistency across all digital platforms. In addition, the Digital Marketing Specialist will handle website/webmaster duties, creating, maintaining and updating web content to ensure accuracy, functionality, and alignment with member needs.

This role will also work closely with the marketing and design teams to enhance SSSCU's online presence, member engagement, and audience segmentation strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following are essential functions of this position but are subject to change based on operating necessity.

Digital Content & Campaigns

• Develop, schedule, and deliver engaging email campaigns and digital content.
• Create and manage member segments and personas to improve targeting, personalization, and campaign relevance.
• Create, update and maintain website content to ensure accuracy, consistency, functionality, and member-focused messaging.
• Perform basic webmaster duties to support website optimization, user experience, and online member resources.
• Coordinate online advertising campaigns and ensure proper tracking and reporting.

Collaboration & Support

• Partner with marketing, design, and leadership teams to develop creative, engaging digital content that supports campaigns and promotions.
• Collaborate with internal stakeholders to support community engagement, POP (People Over Profit) Foundation initiatives, and financial literacy efforts through digital channels.
• Ensure brand guidelines and tone of voice are upheld across all digital platforms.

Monitoring & Engagement

• Track and monitor digital campaign performance, providing regular reports on engagement, conversion, and effectiveness.
• Provide recommendations to enhance digital engagement and improve campaign performance.
• Stay informed on trends in digital marketing, audience segmentation, email best practices, and member engagement to keep SSSCU's content relevant and effective.
• Perform other duties as assigned.

EDUCATION/ EXPERIENCE

Bachelor's degree preferred in Marketing, Communications, Digital Media, or a related field and 2 – 4 years' experience in digital marketing, email marketing, or related roles. Experience with audience segmentation, email best practices, and member engagement to keep SSSCU's content relevant and effective.

* ONLY FULLY COMPLETED APPLICATIONS WILL BE CONSIDERED
* SEE RESUME ON APPLICATIONS WILL NOT BE CONSIDERED SILVER STATE SCHOOLS CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER (EOE) DRUG-FREE WORKPLACE