Ignite : GPOPlus+ Digital Marketing Specialist in Vegas

Full Time

Job Description
About GPOPlus+

GPOPlus+ is an innovative and fast-growing publicly traded distribution company disrupting niche verticals with proprietary brands and a powerful infrastructure
. Our DISTRO+ division focuses exclusively on the booming vape, smoke shop, and alternative product space.

We are growing fast and seeking a hands-on Digital Marketing Specialist with a strong background in Paid Media
, Audience Growth
, and Full-Funnel Digital Strategy to help scale our marketing efforts across all divisions.

This is a full-time
, on-site position at our headquarters in Las Vegas. Remote work is not available for this role.

As our Digital Marketing Specialist
, you will plan, execute, and optimize digital marketing strategies that drive traffic
, attract investors
, generate sales leads
, and grow our brand across multiple channels
.

You will lead paid advertising initiatives across Search (Google),
Social Media Channels (
Linked In
, Tik Tok
, and Meta
), building custom audiences
, boosting daily content
, and optimizing landing pages for conversions.

You will also support our broader marketing initiatives/programs by helping to manage email marketing campaigns and maintaining CRM and database integrity. However, email marketing will be a smaller part of your overall role.

Using inbound marketing tactics such as search engine optimization, social media, lander conversions, online advertising, and email marketing, you will grow our database and the goal is to convert leads into customers on all levels. Other aspects of your job include marketing operations, channel marketing, and customer marketing.

We need a jack-of-all-trades
, hands-on executor who can turn ideas into live, high-performing campaigns with a focus on measurable results
. You MUST be a self-starter and work with a team.

Paid Media Strategy & Execution (Primary Focus)

• Develop, launch, and manage paid ad campaigns across Google Search, Linked In, Tik Tok, Facebook, Instagram
  , and other key platforms.
• Build and manage custom audiences and daily boosted content strategies to maximize reach, engagement, and conversions.
• Develop full-funnel marketing strategies to drive traffic, attract investors, build revenue, and generate product sales.
• Constantly test creatives
  , audiences, landing pages, and budget allocations for performance improvement
  .
• Manage media budgets and ensure clear tracking, attribution, and reporting.

• Drive inbound marketing using SEO, content syndication, social media, email marketing, and lead nurturing.
• Plan and execute website traffic growth initiatives
  , including landing page optimization and improving conversion rates
  .
• Help align marketing efforts with PR,
  Investor Relations
  , and Product Sales divisions.

• Support the marketing team by managing select email marketing campaigns
• We have a team dedicated to cold email; you will work with them on Warm Email strategies.
• Help with warm email content and initiatives, nurture sequences, and CRM list hygiene across multiple ESPs (AWS SES, Mailchimp, Mailgun, Zoho Marketing, etc.).
• Email marketing and CRM support will complement broader lead generation efforts.

Campaign Creation, Content, and Design

• Develop and optimize content for social media, email, blogs, websites, and paid ads.
• Collaborate with designers and writers to execute effective campaigns quickly.
• Post content on CMS platforms (Word Press, Shopify) and manage basic updates.

• Monitor campaign KPIs daily and provide actionable insights.
• Prepare detailed performance reports for paid media, email marketing, and web analytics.
• Use data to continuously improve and evolve campaign strategies.

Technologies You Will Work With + Skills.

• Ad Platforms
  :
  Google Ads, Linked In Campaign Manager, Tik Tok Ads Manager, Facebook/Instagram Ads
• CRM & ESPs
  : CRM (Zoho + Hub Spot), ESPs (Cold Email services, AWS SES, Mail Chimp, Mail Gun, Zoho Marketing, etc), Data Hygiene Services (append and Cleanse), and ability to integrate with multiple systems.
• CMS
  :
  Word Press, Shopify, Wix
• Basic HTML programming, connecting and managing API’s, and management of available offshore resources. An understanding of websites, conversions, affiliate programs, and beyond are positive.
• Analytics
  :
  Google Analytics, Facebook Insights, CRM reporting tools, trends, SaaS for monitoring and trending, and integration with multiple systems.
• Creative Tools
  :
  Canva, Adobe Suite (Photoshop, Illustrator) preferred but not mandatory
• Social:Develop and implement a comprehensive social media strategy across various platforms (such as Facebook, Instagram, Linked In, and Twitter) to increase our brand visibility, improve our marketing efforts and increase customer engagement. We have multiple social media accounts for multiple products and brands and tracking and reporting all spends to establish and improve our ROI analyses.
• All major social media platforms, and syndication software like…