VP of Product

VP Of Product

Portless is redefining global fulfillment for fast-growing DTC brands. We enable merchants to ship direct-from-factory with Amazon-level speed, reliability, and transparency without the traditional complexity of cross-border logistics. Our customers are some of the most innovative consumer brands in the world, and they expect a world-class experience across onboarding, integrations, fulfillment, tracking, exceptions, and support.

As VP Of Product, you will own the end-to-end customer journey and build the digital and operational engines that power Portless's next stage of hypergrowth.

We are looking for a strategic yet deeply operational product leader who thrives in the messy reality of complex, real-world systems. You will :

• Unify product, data, operations, engineering, and customer success into a cohesive roadmap.
• Build a user experience that feels inevitable to fast-growing eCommerce brands: intuitive onboarding, seamless integrations, proactive visibility, and flawless fulfillment.
• Bring clarity, structure, and scale to a hybrid business where digital interfaces, warehouse operations, global carriers, and internal teams all must work in lockstep.

If you love translating ambiguity into elegant systems and have experience with tech-enabled logistics (e.g., rideshare, food / grocery delivery, freight, last-mile, marketplace ops) you will thrive here.

• Define and own the multi-year product roadmap aligned to company strategy and merchant needs.
• Build a vision for a frictionless, end-to-end merchant experience from contract, integration, inbounding, fulfillment, tracking, exception handling.
• Combine operational reality with ambitious customer experiences to create a category-defining product.

• Lead and grow the Product and Design team.
• Partner deeply with Engineering, Operations, Customer Support, and Sales / Partnerships.
• Create product processes that scale: requirements, prioritization, discovery loops, beta programs, and feedback systems.

• Own the quality of the merchant journey end-to-end, including onboarding, integrations, workflows, and visibility.
• Translate high-touch customer expectations (DTC brands doing $100k+ monthly) into scalable product and support systems.
• Develop world-class merchant dashboards, exception workflows, and tools for proactive visibility.

• Build and refine internal tools for Operations, CX, and Partner teams ensuring our people are as empowered as our customers.
• Understand warehouse, cross-border, and carrier operations well enough to design systems that improve reliability, SLAs, and efficiency.
• Drive automation in exception handling, carrier selection, tracking, and compliance.

• Establish metrics and KPIs that measure reliability, customer experience, operational efficiency, and product adoption.
• Partner with Data to instrument the platform for real-time visibility.
• Build a culture of measurement and hypothesis-driven iteration.

• 7-10+ years of product leadership, with at least 3+ years in tech-enabled operations, logistics, or marketplace environments. Proven ability to build products that orchestrate humans + software + physical world processes.
• Experience delivering highly reliable, SLA-based, multi-step workflows.
• Demonstrated success working with customers who have high expectations, complex integrations, and real-money consequences.
• Strong systems thinker comfortable mapping 10+ interconnected subsystems and reducing complexity into clear product decisions.
• Exceptional communicator able to influence engineering, operations, commercial teams, and executive stakeholders.
• Obsession with customer experience, from pixel-level detail to warehouse operational constraints.

• Experience with eCommerce, fulfillment, or supply chain
• Experience with Shopify ecosystem, ERPs, or logistics APIs
• Experience scaling product teams from 0 to 1 or 1 to many
• Global or cross-border logistics exposure

• A clear, coherent product strategy aligned across engineering, ops, and commercial teams
• A significantly improved merchant onboarding and integration experience
• A world-class merchant dashboard with visibility, tracking, and exception management
• Reduced operational defects and support touchpoints through better product workflows
• A product organization executing predictably with high quality and velocity
• Happier, stickier customers who see Portless as a 10x better global fulfillment partner

You'll be defining the future of global eCommerce logistics, creating a magical experience for brands that want Amazon-level fulfillment without the Amazon-level constraints. This role sits at the intersection of software, logistics, data, and world-class customer service. If you want to build a category-defining product in a company growing…