Director Enterprise Analytics

Director Enterprise Analytics –
MGM Resorts International

Location: Las Vegas, Nevada

The Director of Enterprise Analytics will lead an analytical team focused on delivering data-driven insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention, loyalty, and revenue opportunities. This corporate (enterprise analytics) role will manage a team while also contributing analytical work individually.

• Partner with marketing teams to deliver strategic insights, translate analytical findings into actionable recommendations, and optimize the allocation of marketing investments while prioritizing high-impact initiatives.
• Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, measurement, and reporting to drive data-informed decision making.
• Lead, develop, and train a team of analysts; provide guidance on event proformas, post-event analyses, promotions, shows, customer segmentation, and marketing review presentations.
• Ensure consistency in tools, terminology, and methodology to establish enterprise analytics best practices. Review all findings prior to presentation to business partners.
• Create and maintain an analytical roadmap focused on developing and monitoring KPIs that maximize marketing effectiveness and efficiency.
• Define business requirements and collaborate with Enterprise Reporting and external partners to ensure seamless execution and BI/IT development support.
• Continuously enhance analytic capabilities and expand the marketing analysis toolkit through innovation, research, and networking.
• Maintain close alignment with property teams through regular site visits and participation in strategy sessions. Lead monthly and ad‑hoc marketing reviews with property and corporate marketing teams to evaluate performance and identify opportunities for growth.

• Bachelor’s degree (preferred) with 4+ years of relevant experience, including subject‑matter expertise in an industry or functional area.
• Proven success leading teams in similar leadership roles, managing multiple concurrent strategic initiatives and projects.
• Strong technical background with hands‑on experience in data migration, integration, and transformation processes; proficiency with Databricks and related data‑engineering or analytics platforms.
• Expertise with CRM systems such as Salesforce and a deep understanding of data structures, systems, and BI tools that support marketing data management.
• Excellent at gathering, structuring, and analyzing both qualitative and quantitative data to generate actionable insights, make informed recommendations, and guide strategic decision making.
• Experience developing analytical frameworks, creating visual data dashboards, implementing automation, and establishing testing and control mechanisms to measure performance and success.
• Deep understanding of key drivers behind marketing KPIs and ability to leverage data-driven insights to optimize business outcomes and support continuous improvement across marketing and analytics functions.

• Wellness incentive programs to support physical and mental health.
• Discounts on company hotel, food & beverage, retail, and entertainment as well as partner programs (travel, electronics, online shopping, etc.).
• Free meals in the employee dining room.
• Free parking on and off shift.
• Health and income protection benefits (for eligible employees).
• Professional and personal development through programs, networking opportunities, and volunteer initiatives in the community.

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