Senior Manager, Paid Media

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The FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has rapidly become a world‑class event in its first two years. This three‑day spectacle attracts a global audience to witness the world's greatest drivers and cars navigate the iconic Las Vegas Strip at speeds approaching 200 mph.

Grand Prix Plaza is the world’s largest immersive Formula 1 attraction, featuring thrilling interactive experiences:
F1 X, a 4D journey through a tech‑driven attraction;
F1 DRIVE
, kart racing powered by advanced DRS technology; and F1 HUB featuring state‑of‑the‑art simulators, a flagship F1 store, and elevated restaurant and lounge offerings.

The Senior Manager, Paid Media will own the strategic development and execution of digital marketing campaigns that drive audience growth and ticket revenue across the Formula 1 Las Vegas Grand Prix, Grand Prix Plaza and affiliated digital products. This role ensures that all paid media efforts align with audience insights, user acquisition goals, and broader business outcomes.

They will develop global growth strategies, forecast, develop and manage campaigns and performance including paid (search, social, display, apps, affiliates, influencer, SEO, ASO, OOH, streaming audio & CTV) and collaborate with the content and social teams on full‑funnel strategies across owned and earned media. They will work closely with many cross‑functional departments including marketing, sales, data/analytics to drive and implement user acquisition and ticket sales strategies for the Formula 1 Las Vegas Grand Prix and Grand Prix Plaza and will work closely with the rest of the marketing team to align growth efforts with broader company objectives.

• Develop the paid media strategy across all digital channels to reach targets (Paid Search, Paid Social, Programmatic, Apps, Affiliates, Influencer, SEO, ASO, OOH, Streaming Audio & CTV/OTT).
• Based on research and insights, collaborate with creative agency and in‑house creative resources to develop the communication framework to address the different audiences.
• Deep familiarity with media platforms and tools such as Google Ads, Meta Ads Manager, Google Analytics, and other measurement and attribution systems.
• Develop campaigns, using the test and learn mentality to constantly optimize.
• Forecast, measure, and analyze digital campaign performance across the funnel.
• Collaborate with agency partners and senior management to ensure paid advertising strategies are integrated with broader business strategies (i.e. ticket sales for LVGP and GPP).
• Work closely with the data and analytics team to optimize user journeys, purchase propensity, purchase conversion rate and lead gen mechanics, to drive incremental engagement and revenue.
• Plan and implement a holistic measurement framework to understand the incremental impact of the campaigns.

• 5+ years of experience in performance marketing, preferably within sports, entertainment, or e‑commerce.
• Experience in managing paid media channels with deep expertise in Paid Social, Paid Search, Display and Affiliate marketing.
• Demonstrated experience with customer segmentation, messaging strategy, and product go‑to‑market planning.
• Strong analytical background with experience leveraging in‑platform analytics tools across Meta, Google, Linked In and Tik Tok, as well as Sprout Social (or other social reporting tools), Salesforce (or other CRM software) and Tableau (or other BI tools).
• Robust understanding of online acquisition models, planning and conversion management.
• Reporting: ability to analyze and report on campaign’s profitability and provide recommendations based on data to improve performance.
• Experience managing external agencies in fast‑paced, high‑growth environments.
• Excellent communication and stakeholder management skills; ability to translate data into actionable strategies.
• Bachelor’s degree in marketing, business, or related field.

Las Vegas Grand Prix, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), parental status, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• Mid‑Senior level

• Full‑time

• Marketing and Sales