Social Media Manager

Overview

What is VBG: Veteran Benefits Guide has been proud to serve our nation’s service members for more than 10 years. Founded by a U.S. Marine Corps Veteran, VBG assists Veterans through the challenging VA claims process to efficiently secure their hard-earned benefits. Now operating with more than 250 team members nationwide, VBG has helped over 55,000 Veterans through the VA claims process.

The company is dedicated to honoring service and supporting the Veteran community through ongoing advocacy, community partnerships, and meaningful opportunities within its workforce.

We are seeking an experienced and strategic social media manager to lead and execute our social media presence across all major platforms. This role requires a creative thinker with strong analytical skills who can translate brand goals into compelling content, drive audience growth, and deliver measurable results. The ideal candidate has proven hands-on social media experience in creating engaging content, managing brand accounts, campaigns, and communities on a scale.

Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

• Develop and execute a comprehensive social media strategy aligned with brand, marketing, and business objectives
• Own content ideation by generating original, platform-native content ideas that reflect brand voice and resonate with target audiences
• Create social content directly, including copywriting, short-form video concepts, captions, and basic visual assets where appropriate
• Collaborate closely with internal creative teams to brief, develop, refine, and launch high-quality social content
• Own and manage social content calendars, ensuring a consistent flow of engaging, timely, and relevant content across all platforms
• Translate campaign goals, product launches, and brand initiatives into compelling social-first storytelling
• Stay ahead of social media trends, formats, and platform updates to inform content experimentation and innovation
• Manage day-to-day publishing, scheduling, and optimization of content across platforms
• Engage with audiences by monitoring comments, messages, and mentions while maintaining brand tone and community standards
• Analyze performance metrics to evaluate content effectiveness and provide actionable insights to improve future content
• Partner with internal stakeholders and performance teams to align organic and paid social efforts
• Manage influencer, creator, or external agency collaborations as needed
• Manage the video content producer role and collaborate on content creation to be able to translate brand strategy and campaign goals into clear video briefs and deliverables
• Working knowledge of video production workflows, timelines, and resource planning

• Proven track record of growing audiences and driving engagement across multiple platforms (e.g., Tik Tok, Instagram, Linked In, X, You Tube, Facebook)
• Strong copywriting and storytelling skills tailored to social media audiences with an informed understanding of AP style standards
• Deep understanding of social media analytics, KPIs, and reporting tools
• Experience with social media management and scheduling tools (e.g., Sprout, Hootsuite)
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously
• Experience developing content calendars and campaign plans
• Experience in understanding social media trends, platform updates, and using data analytics to optimize content and improve performance
• Strong attention to detail and brand consistency
• Working knowledge of basic design or video editing tools (e.g., Adobe, Cap Cut, Canva)
• Military Veteran status or experience working with military or Veteran-serving organizations, or equivalent knowledge of military and Veteran culture, a plus

• Bachelor’s degree in business, marketing, communications, or related field, or equivalent experience managing social media for a brand, agency or organization
• 5+ years of experience in social media management, with demonstrated experience leading or overseeing creative contributors.

Veteran Benefits Guide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender (including gender identity and gender expression) genetic characteristic, sexual orientation, registered domestic partner status, age, military or veteran status, hairstyle or hair texture, reproductive health decision making, or any other characteristic protected by federal, state, or local laws.

Salary

Description:

$90,000.00 to $