Temporary, Part Time Digital Content Creator

Temporary, Part-Time Digital Content Creator Position Statement

Reports To: Director of Admissions & Communications

FLSA Status: Non-exempt, temporary

Department: Advancement

Learn More About The Alexander Dawson School

The Digital Content Creator is responsible for capturing, curating, and creating engaging digital content that brings The Alexander Dawson School's story to life. This role supports content production for the School's social media platforms, website, and digital communications, with a focus on showcasing student life, school events, and community activities. Working closely with the Advancement Team (Admissions/Enrollment, Development, and Marketing/Communications), the Digital Content Creator provides essential photography, videography, and social media support to promote the Dawson brand and the strategic direction.

This position ensures all digital content aligns with the School's Mission, Vision, Core Values, Strategic Direction, and brand guidelines while maintaining an active, authentic online presence across all platforms.

• Professional Standards & Conduct: Consistently upholds professional standards of personal presentation, punctuality, attendance, and engagement at meetings, duty coverage, safety protocols, decision‑making, and maintains required credentials.
• Commitment to Dawson Culture: Demonstrates a comprehensive understanding and support of Dawson's mission, vision, core values, and diversity statement; actively participates in school‑wide events.
• Confidentiality & Ethical Practice: Honors confidentiality of school, student, and family information and demonstrates ethical decision‑making in all professional contexts. Talks to people and not about people.
• Working Agreements: Upholds Dawson working agreements, such as assuming positive intentions in all interactions, holding self and others accountable for the impact of words and actions, mindfully sharing the air, and proactively looking for solutions before problems escalates.

• Supports the social media content calendar by assuming assigned tasks and creating engaging social media content across the School's digital platforms
  • Produces creative digital content, including photography, videography, and graphics for social media, website, and email communications.
  • Collaborates with various departments to gain insight for assigned stories.
• Monitors social media trends and engagement to keep content fresh and relevant.
• Applies a strategic direction lens when capturing and sharing the School's story.
• Respects the School's privacy guidelines and families’ consent rules when photographing or filming students.

• Curates and organizes digital assets, including photos, videos, and graphics, for use across multiple platforms.
• Maintains familiarity with SEO best practices to optimize web and social content visibility.

• Ensures all digital content aligns with the School's brand guidelines and visual identity standards.
• Assists with the design and production of digital promotional materials for events and initiatives.

• Builds excitement and awareness of community events in the weeks leading up to events, performances, etc., increasing interest.
• Provides photography and videography coverage for school events, including admissions events, fundraising activities, and community gatherings. Working some nights and weekends is required.
• Creates real‑time social media content during events to boost engagement and awareness.
• Supports event promotion through digital channels.

• Self‑Reflection & Growth Mindset: Demonstrates deep self‑awareness, consistently seeks feedback, identifies areas for improvement, and implements meaningful changes to practice.
• Professional Learning & Adaptation: Creates personal development plans, actively seeks learning opportunities, and demonstrates flexibility in adapting to Dawson's culture and practices.
• Effective Communication & Listening: Demons…