Director of Sales and GTM
Listed on 2026-01-25
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Business
Business Development, Business Management
Join to apply for the Director of Sales and GTM role at PROVE
PROVE Partners, LLC
, founded in 2003, is a litigation finance company based in Las Vegas, Nevada and Denver, Colorado. The company provides financial products and innovative services to injury victims, medical providers, and law firms in the United States.
PROVE operates three business lines:
- Bulk Purchase Medical Financing – PROVE purchases and lends against portfolios of medical receivables supported by personal injury negligence claims, funding episodic portfolio purchases and forward flow structures to medical providers nationwide.
- Single Event Medical Funding – PROVE works as an extension to personal injury law firms, providing payor source for medical providers and securing medical receivables until the legal matter is resolved.
- Legal Funding – PROVE offers financing solutions to law firms, primarily lines of credit, non‑recourse litigation cost advances, and pre‑settlement advances for plaintiffs.
PROVE seeks a remote Director of Sales and GTM to design, build, launch, and lead demand generation for the Bulk Purchase financing product. As a builder and operator, you will create the GTM engine from concept to execution, scaling a high‑performing sales organization as demand grows, building upon a product that has grown ~60% YoY and generates ~$35 million annually.
The Director will expand PROVE’s presence among medical providers treating personal injury patients and shape how the market understands and adopts the Bulk Purchase product. Scope spans strategic planning and hands‑on execution, including marketing, outbound demand generation, channel development, and industry thought leadership. As the first hire dedicated to this function, you will eventually grow a team of sales and business development professionals.
The Director will partner closely with leaders across the organization to report progress against commercial targets, manage the sales funnel from outreach to handoff to the investment team, ensuring a seamless experience for prospective provider partners.
Key Responsibilities- Architect and launch the end‑to‑end sales and marketing strategy for PROVE’s Bulk Purchase product.
- Segment the provider landscape, identify highest‑value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral.
- Build a structured demand generation engine blending targeted outbound programs, high‑impact inbound channels, industry events, publications, and strategic partnerships.
- Represent PROVE as a subject‑matter expert and thought leader in conferences, webinars, and industry forums.
- Create competitive positioning and messaging that distinguishes PROVE in the market.
- Lead development of all market‑facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral.
- Develop a publishing strategy with white papers, educational content for providers, and PROVE‑authored insights.
- Strengthen visibility across associations, journals, and digital channels through targeted, measurable marketing initiatives.
- Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation and pipeline acceleration.
- Drive predictable pipeline growth through structured outbound programs and effective inbound conversion.
- Own the full sales cycle from outreach to opportunity creation and handoff to the investment team for structuring and closing.
- Provide executive forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory.
- Conduct regular pipeline reviews, deal strategy sessions, and coaching to improve effectiveness and shorten cycles.
- Ensure Salesforce and related systems reflect accurate, timely data; establish CRM standards and operating rhythms that support scale.
- Build and scale a high‑performing sales and BD team, including recruiting, onboarding, training, and ongoing performance management.
- Define clear processes, playbooks, and expectations for…
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