Community Engagement Specialist

We are dedicated to making a difference. We work for organizations that strengthen communities and improve lives. We are passionate, hardworking problem-solvers committed to diversity, equity and inclusion.

Care

We respect all people and their point of view.

Curious

We have open minds and are eager to learn.

Do the Right thing

We do what is right, not what is easy.

Driven

We are proactive problem-solvers and act with urgency.

We respond positively to all challenges.

• Hybrid Schedule
• Health, Vision and Dental Benefits
• Profit Sharing
• 401(k) Investment
• Professional Development
• Competitive Pay

Position: Community Engagement Specialist

Location: Lansing, MI

Job : 229

# of Openings: 1

Position Title:
Community Engagement Specialist

Compensation: $55,000-$65,000
FSLA/Position Type:
Full-Time Exempt (Salary) Mid-Level

Reports to:

Integrated Marketing Manager

Position

Description:

This is a hybrid position located in Lansing, MI. Güd Marketing is seeking a creative, motivated relationship cultivator to join our team. This role focuses on building strategic partnerships and managing community and media outreach to expand the visibility and impact of our client partners programs and services.

This specialist will ensure campaigns extend beyond paid media into trusted community spaces — including community organizations, key events and sponsor ships, social platforms, influencer networks and local and regional media outlets. They will play a key role in planning and executing integrating multi-platform communications strategies that build public trust, increase credibility, and amplify mission-driven messages.

This role requires someone who is energized by relationship building, culturally competent storytelling, and identifying opportunities where campaigns intersect with real-world communities. They will collaborate cross-functionally with strategy, creative, media and account teams to ensure paid, earned, shared and owned efforts align and reinforce one another.

Essential Responsibilities & Duties:

• Build partnerships with grassroots organizations, community partners, advocacy groups, chambers, cultural institutions, and aligned stakeholders.
• Develop strategic outreach plans that activate and extend communications campaigns through events, sponsor ships, ambassador programs and community initiatives.
• Create and disseminate earned and owned media content, social assets and email outreach to reach key audiences stakeholders across a variety of digital and social channels.
• Monitor social conversations, trending topics, and audience sentiment across platforms to identify real-time opportunities for organic engagement, earned coverage, and campaign refinement.
• Oversee influencer and creator relationships from recruitment through content coordination and performance tracking.
• Track, analyze and report performance metrics to inform ongoing outreach and communications.
• Maintain a vetted database of media, influencer, and community contacts.
• Embody the Güd Marketing values— care, curious, driven, embrace differences, do the right thing, can-do attitude.
• Build and sustain trusted relationships with community partners, media professionals and influencers.
• Plan and execute community outreach efforts and develop content to support such efforts.
• Coordinate communications campaign implementation to seamlessly integrated paid, earned, shared and owned media channels and content.
• Translate complex social impact topics into accessible, compelling stories for public audiences.
• Manage multiple timelines and deliverables simultaneously while maintaining attention to detail.
• Track and interpret performance metrics to inform ongoing outreach and media strategy.
• Ensure messaging is culturally competent, inclusive, and aligned with client goals.
• Adapt quickly to emerging opportunities and shifting media environments.
• Maintain organized systems and databases for media contacts, influencer partnerships, and outreach efforts.

Additional Skills & Knowledge:

• Driven by values, committed to equity, and passionate about systems that serve people
• Strong presenter and communicator capable of engaging both media and community stakeholders
• Understanding of influencer…