Marketing and Communications Specialist

Position Summary

The Marketing & Communications Specialist helps drive MCUL’s communications efforts through project coordination, content development, and light design. This role manages project intake, organizes timelines, updates digital platforms, and contributes to presentations and social media. Working with the VP and Director of Communications, they support campaigns, track deliverables, and help elevate MCUL’s brand and impact.

Location: This position is hybrid and reports to the Lansing, MI office two days per week.

• Manage creative project intake requests and maintain the department’s project pipeline.
• Coordinate timelines, deadlines, and resource needs across the communications team.
• Track deliverables, monitor project status and flag risks or bottlenecks early.
• Maintain and update project management workflows in
• Assist with organizing content libraries and maintaining digital asset management systems.
• Maintain consistency and accuracy in file organization, naming conventions, and version control.

• Conduct topic research and prepare outlines or draft talking points for presentations based on direction from the VP and Director of Communications.
• Assist with developing content for campaigns, newsletters, and digital platforms.
• Support analytics reporting by gathering and organizing performance data.
• Support email marketing efforts including drafting, formatting, and scheduling email communications (Mailchimp).

• Support the Graphic Designer by executing or refining creative projects using Canva and Adobe Creative Suite.
• Update website content and assist with creating new web pages or digital elements as needed.
• Build and edit PowerPoint presentations with strong visual clarity and storytelling.
• Produce digital graphics, social media assets, event banners, and other promotional materials under the direction of the Graphic Designer.

• Support MCUL’s social media presence, including scheduling posts and tracking engagement.
• Draft and publish content aligned with campaign goals and the League brand.
• Monitor trends and recommend new opportunities for engagement.

• Proficiency in Canva, PowerPoint, and email marketing tools such as Mailchimp.
• Working familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign preferred).
• Experience with content management systems (CMS) and performing web content updates.
• Understanding of basic design principles, brand standards, and digital aesthetics.
• Comfortable using project management software ( preferred).
• Strong writing, editing and proofreading skills for digital and presentation content.
• Ability to interpret basic analytics (social, web, email) and compile performance insights.
• Highly organized with strong attention to detail and version control.
• Able to manage shifting priorities, multiple deadlines, and concurrent requests.
• Clear communicator who can translate ideas into outlines, drafts or visual content.
• Strong collaborator who works effectively with both creative and strategic team members.
• Proactive problem solver who identifies workflow gaps and suggests improvements.
• Curious, adaptable, and eager to grow skills in communications, design, and digital strategy.

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media or related field. Equivalent professional experience may be considered in lieu of a degree.
• 3–5 years of hands‑on experience in marketing, communications, or digital content roles.
• Demonstrated experience managing multiple projects, timelines, or content workflows in a fast‑paced environment.
• Experience creating digital content across platforms (social, web, email, presentations).
• Prior experience supporting or collaborating with design, communications or marketing teams.
• Experience working with internal stakeholders or cross‑functional teams.

Position may require light travel as needed to support clients and/or attend company events.

This position does not have any direct reports.

Medical,…